Why the “Powder That Makes You Say ‘Real'” meme is funny: an exhaustive explanation

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A corporation poured decades of time and hundreds of millions of dollars into R&D to create a chemical that forces a human to say "real."

And then some researchers had to get together to figure out what would be the most convenient form for a person to consume said chemical. And they arrived at… a powder. And judging by the picture, it requires quite a bit of powder for the chemical to activate.

Then they mass produced said powder and sold it in the same cardboard boxes that Kraft Mac & Cheese comes in. And they named the product, "powder that makes you say 'real'" disregarding all typographic conventions about kerning or leading or grammatical conventions like capitalization.

And presumably, enough consumers decided they actually needed this product that the powder that makes you say "real" was able to make it into production.

Then the DC comics superhero Plastic Man (pictured) decided whilst trespassing on a construction site that he really needed to say "real," so instead of just saying "real," he pulled out his large quantity box of powder that makes you say "real," and of course needed to use his superpower to extend is plastic jaw to catch all of the powder from the unwieldy box, and mid gulp actually said, "real."

I think that's why it's funny.