Hey seo artıları 👋
Şu anda bir SEO satıcısıyla çalışan bir hukuk firması müşterisiyle çalışan bir pazarlama gal (30, ajans tarafı). Onlara WordPress’te muhteşem bir web sitesi oluşturduk; Onu seviyorlar, seviyoruz ve herkes başlatmaktan heyecan duyuyor …
SEO satıcıları frenlere çarptı ve onlara Tümü Yeni siteyi yayınlarsak SEO ilerlemeleri kaybedilecektir.
Şimdi, aşırı dramatik olduklarını söylemek için burada değilim (çünkü gerçekten bilmiyorum!), Ama… Elbette, Abyss’e yıllarca SEO çalışması atmadan yeni bir site başlatmanın bir yolu var mı?
Hem mevcut site hem de yenisi WordPress’te inşa edilmiştir. Meta açıklamalarına, etiketlere aşina oluyorum ve SOP’larımızın bir parçası olarak URL’ler her zaman eski siteyle eşleşiyor, bu yüzden orada herhangi bir sorun yok (ayrıca tüm bloglarını yeni siteye içe aktarmayı/dışa aktarmayı planlayın). Ancak yönlendirmeler, URL yapısı ve hepinizin birlikte çalıştığınız gizli sos söz konusu olduğunda, derinliğimden% 100 çıkıyorum.
Bu yüzden burada bazı tavsiyeler arıyorum:
- Bunu sorunsuz bir geçiş yapmak için SEO satıcısından ne sormalıyım veya koordine etmeliyim?
- Yeniden tasarlanan bir site başlatırken kaçınılması gereken yaygın hatalar var mı, böylece sıralamalarını tanklamayız mı?
- Canlı gitmeden önce araçlara, eklentilere veya denetimlere mi bakmalıyız?
1 numaralı önceliğim, müşterinin inşa ettikleri çekişi korumasını sağlamaktır. Herhangi bir ipucu veya hatta “bunu yapma!” Korku hikayeleri çok takdir edilecektir. Şimdiden teşekkürler!
As an agency SEO, I would sit down and sort out responsibilities with the client and the SEO vendor. If the SEO vendor is still handling the SEO of the new site, then it should be in their wheelhouse to plan and implement the redirects
You have to define “site redesign.” If all of their text is the same, and in the same place and it’s an appearance update it might be a slight rankings hiccup but it’ll be fine. If it’s a total site redesign, new text, everything’s now in a different local, a lot of new text on the site, it could take a bigger hit, and I’ve been there many times.
According to my experience, it highly depends on the on-page content in particular.
Is the content rewritten with more structure and framework like point form, helpful content, FAQs, CTAs, internal links, etc?
Is the structure more in-depth or shallower. What I mean is if you have added drop down menus covering sub-topics more in-depth or have you created services pages with sub headings instead?
Have you considered various types of schema for each page, where applicable? This will help.
Following this post for now, to see the upcoming comments from the larger community.
I would ask them specifically what they think the cause is going to be? From experience, it’s usually a lack of proper re-directs that kills a website. As long as URLs are all the same, I can’t see there being an issue. If however, you’ve changed all URLs / URL structures across the site, then do not put it live until this is sorted.
Really the SEO agency should be more than willing to help you with this so their work isn’t undone.
Temp drop yes, but you are able to pass pagerank signals via proper redirect. Unless your new site drastically messes up the content clusters and internal links you’ll do fine.
Aren’t the urls the same? If different, aren’t they rerouted ?
Lol no.
Will there be a temp drop? Yeah possibly.
If you properly redirected any old pages via .htaccess to new pages you are good.
It sounds like things have been done right. I’d ask why the SEOs don’t like the new site structure.
If nobody updated website designs we would be stuck with sites from the 90s.
They will have a small dip, but as long as SEO was a consideration for the redesign you should be fine.
Poof? No, not for a law firm.
If they were a legal information site or something like that that doesn’t sell an actual service or product, then yes.
Organic search traffic won’t be what it once was, but for an actual, physical business, that traffic difference will be made up from different sources.
It depends 🙂 how much is the site changing? Is content changing? Are URLs changing? If the site is staying exactly the same except URLs, even with 301 redirects I’d expect a 10-30% traffic drop for 4-12 months. Google seems to have cut back on crawling and indexing and I’m finding them slow to process new URLs, even when the old ones are redirected. I exclusively do SEO for site migrations these days so I have a good sample size to base the above numbers on.
I’m confused as to what is happening here. Building websites and SEO go hand in hand.
Even if you are passing the site to someone else for maintenance, the same premises hold true and are universal.
I would assume the SEO company saw some things that were an issue, so I would communicate directly.
Way too many variables to consider from proper heading structure, content length, image names and meta, redirects, schema, backlinks, load times.
I would want to know specifically what the issue is and wouldn’t launch until those are addressed.
Have you run any reports in Ahrefs or SEMrush?
I’m not trying to be rude but if you’re building sites and just focused on the visual presentation you really need to learn before taking on any more clients.
Same content, same urls, you’re all
Good.
Keep an eye on any dead end urls you could have possibly missed and redirect them asap.
Moving forward, always coordinate and work directly with any SEO vendor when relaunching or redesigning a site.
I find this super interesting that the SEO agency is saying this. Did they clarify what and why they think all progress will be lost? Typically with new site, the biggest issues are the URLs changing, site structure changing, and the content changing. But if all you are changing is the colors and visual looks, I can’t see it making a big difference in the long term. Probably an initial drop.
But that is the point of having an SEO agency, is to make sure that and redesign is done properly with minimal damage.
Totally get the nerves,,,,SEO doesn’t have to go poof if the transition’s done right! Just make sure all URLs stay the same or have proper 301 redirects, keep key content intact, and double-check things like meta tags and sitemap before launch. You’ve got this! 🙌
The only reason their SEO might be negatively impacted is if the technical performance of the new site is atrocious.
Otherwise, there’s no reason for ALL the SEO work to be negated.
Google is the main driver behind search traffic for both Google and most LLMS – and this includes ChatGPT which is slwoyl moving to Google more and more