Yepyeni bir SEO müşterisi ile başlarken yaptığınız en iyi 3 şey nedir?
Buradaki herkesin yeni SEO müşterilerine girerken sahneyi nasıl ayarladığını merak ediyor. Özellikle daha fazla başarı için size inandığınız şeylerle ilgileniyorum.
İlk 3’ünüz nedir?
Once they are ready to sign:
1. Prepare and send the contract and first invoice
2. Get access to everything we need (Website, GBP, GA, GSC, GTM, Google Ads, etc.)
3. Book kickoff call to reiterate expectations, help them give us access, and go through list of initial tasks we’ll be working on.
In terms of actual SEO work, the first things are:
* Crawl the website
* Check GSC, GA, Google Ads, and things like ahrefs and SEMrush
* Set up tracking using GTM and GA
* Rewrite title tags and h1s
* Review and revise pages ranking 4-20 for easy wins
I tell them my prices, they know I am the best, the rest is walk in the park
1. Review communication commitments. (I respond to messages within 24 hours on working days)
2. Re-establish expectations. This was done in the prospecting and proposal stage, but it is a good idea to remind them as you start.
3. Review the scope of work. One of the worst things that can happen on a project is scope creep.
OK so assuming they’ve already signed on with us, our onboarding is pretty straightforward, since by the time they sign we’ve already had many conversations internally and with the client about what to expect.
Top 3 tips:
Be organized – as much as possible.
Ensure that all lines of communications including chain of communication are established and are crystal clear.
Schedule calls that force the client to get used to the fact that they must remain engaged in order to achieve maximum success. This is easier said than done since they’re all busy people… but the more conditioned they are to participate in the process, the better things will be as we progress.
After the prospect has signed, I like to send a thank you video using Dubb (or Loom if you prefer) establishing immediate communication. The video quickly outlines what will happen next and we follow through on that without fail.
Within two business days, my project manager reaches out to them to introduce the new client to the specialists that will be working on their project. She sends an intake form (or more than one), outlines the timelines and reinforces any guidelines and expectations (for us and for the client since marketing is a partnership). She also includes a link to book a call with the lead on the project (usually the Senior SEO) so the client can find a time that works best for their schedule.
My Senior SEO meets with the client after familiarizing himself with the various information from the meetings so far (via Fathom.video) and impresses the hell out of the client while reinforcing the timeline and expectations.
This is gold. I’ve refined this over 27 years in business and I continue to improve it (always).
New SEO client after the latest Google I/O which indicated or rolling AI search in Google Search and already AI search summary at the top, followed by sponsored posts, SEO is over. People get their answers, why would they click your links.
It feels like Google looked at the zero-click trend and said, “Hold my beer.”
They’ve essentially built a super-concierge right into the search page, equipped with an AI brain that can synthesize, summarize, and even answer follow-up questions without ever sending you away.
Why would you click through an article about “how to fix a leaky faucet” when the AI can just tell you the steps, give you a list of tools, and even suggest a video tutorial, all right there?
This isn’t just about getting answers; it’s about getting synthesized wisdom and actionable insights without expending a single extra iota of effort.
The ‘click’ as the holy grail is becoming an endangered species, pushed further and further into the digital wilderness.
To sum up you only need to create authority over AI and rest. Plus, an AI recommendation to impress and earn as an SEO Expert or Agency.
1) Discovery, assuming this didn’t happen already, it should be the first thing you do. Get familiar with the clients business and site so you can prepare a list of questions for them to have productive conversation and set you up for keyword and content research.
2) Estimated Roadmap, pull together and high level strategy plan of items you would like to address in the first 1-3 months to let your client know what to expect.
3) Access to GSC GA4 GBP and Bing
OLI) Schedule recurring calls so they are not just waiting for you to reach out after onboarding.
Steps 1-3; making sure they have realistic expectations. Search now is AI overview, followed by promos, then organic. I only handle local clients so I need to know and research their target keywords/phrases, then research their top ranking competitors, then determine (guess) what their increased level of traffic conversion would be even if I got them in the top 5 organic local results. Lots of homework.
– While not strictly SEO related, I assure they have everything under THEIR business umbrella as owners (GA, GSC, GMB, Ads, Social media accounts, domain name(s), etc) – It’s shocking to see how many business owners let others manage these as the owners, with them rarely even having access even or knowing what I’m talking about. These properties are tied to YOUR BUSINESS, you should always be the owner, and delegate access to others – not the other way around! Note: If I have to run around and chase down these account holders for you, it’s done by the hour.
– Set results expectations very early! Some results can be immediate (tech fixes), others are measured in months versus weeks (search visibility).
– I want to know the top 10 queries you feel you should rank in the top 5 organic search results for. (No need to be local to their area, as you can filter to it in GSC)
– Create a shared calendar with my contacts at their business, so they see my availability for the month, and can schedule extra face-time with me as needed outside of bi-weekly 30-minute catch-up calls, on a booking page. I keep it all synced with my other calendars with Calendarbridge. (Outlook, Google, iCloud calendar sync tool)
– Get a feel for their overall business goals and learn how they are going to measure MY results against that. This helps me set the scope of my monthly reporting based on what they want to see. If they want to increase ecommerce sales for ex, I want to know the starting sales numbers I am being compared to. Increase lead-gen to the sales team? How many leads/month are they getting now? etc.