Genç bir web ajansı olarak, 2026’da arama ve yapay zeka sohbetlerinde üst sıralarda yer almak için neyin işe yarayıp neyin yaramadığını anlamaya çalışıyoruz.
Google’ın yeni kurallarına göre, Yüksek Lisans fişi gibi “düşük çaba gerektiren” herhangi bir içeriğin yapmalı sıralamayı cezalandırın. Ancak şu anda durum pek de öyle görünmüyor. Google’da “benim bölgemde bir web sitesinin maliyeti ne kadardır?” gibi sorular sorduğumda, açıkça LLM’nin yapıldığı makalelere yönlendiriliyorum. Peki yapay zeka eğimi sıralamayı yükseltmek için gerçekten iyi bir algı mı?
Eğer SEO meraklılarından bazılarınız şu anda neler olup bittiğini biliyorsa, biraz fikir sahibi olmaktan çok memnun olurum!
Don’t conflate AI with slop where ranking in Google is concerned. Slop is slop, regardless of who wrote it.
>When I Google questions like “how much does a website cost in my area” I get referred to articles that are clearly LLM made.
Do those LLM articles directly answer that specific question? I would imagine they do.
Create content that directly addresses the needs of the person searching for a given keyword. If you can understand search intent at a keyword level, and learn how to read the search results for trends, you’ll get it.
Google has ways to measure credibility and perceived quality (backlinks, authority, CTR, on-site engagement). It doesn’t need to detect slop; people show them the slop via their engagement with the page or domain as a whole.
AI slop works to some degree, but a lot of the recent updates and Google’s own messaging have been targeting it.
It reminds me of pre-Penguin days. Shitty links worked well, right up until they didn’t.
AI content can rank if it provides genuine value. Google focuses on quality, originality, and usefulness—not whether AI wrote it. Avoid mass-produced, generic articles. Add real experience, expert insights, original data, and practical examples to improve SEO and AI search visibility
If the user thinks content is “slop” and they bounce, that will hurt the site.
Google is largely content agnostic, and it doesn’t ban “AI” content – it tests it.
you can detect its AI content but can the user? Detecting AI content is subjective: ie some people can and some people accept the reality Google hands them
> So, is it AI slop really a good perceive to increase ranking ?
Obviously, knowingly putting up something you think is slop is silly- but so is thinking that there’s a universal gold standard. And anyone who disagrees, this is a great conversation for you and any LLM out there.
If you think the whole site is AI assembled or using spam backlinks, you can report it.
Below – evidence presented in court by the US Dept. of Justice v Google LLC – showing that they do not understand content.