Bu yüzden son zamanlarda aile tarafından işletilen bir klinik (genel + derm + alerjisi) için serbest bir konser aldım. Sonsuza dek varlar, sadık hastalar, harika doktorlar… ve 2010’un hemen dışında bir web sitesi var.
SEO’ları temelde yok. Yapılandırılmış içerik yok, inceleme stratejisi yok, yerel sıralamaların ne olduğu hakkında hiçbir fikrim yok, izleme yok – hiçbir şey.
Dijital pazarlamada yeni değilim, ancak sağlık hizmetleri SEO açıkça farklı bir canavar. HIPAA, hassas konular ve insanların nasıl bakım aradığı arasında, buna sadece genel taktikler atmak istemiyorum.
Öğrenmeye çalışıyorum:
– Klinikleri yerel aramada sıralamak için gerçekten ne işe yarar?
– SEO gibi tıbbi doğruluk + hasta güvenine saygı duyan bir şey var mı?
– Tavsiye edeceğiniz herhangi bir araç veya vaka çalışması var mı?
Ajans REC’lerine de açık olacaktır (özellikle tıbbi uyumluluğu anlayanlar). Ama esas olarak sadece bunu berbat etmemeye çalışmak
GMB profile. Links to specific service pages.
Website that literally follows basic SEO principles.
You don’t need to rank in a 100 mile radius, just 15ish miles. You don’t need tons of content. This should be a 3-6 month deal and the rest is on autopilot
Healthcare is really straightforward. Here is what you need:
* Update your location pages first. Make sure you have all the basics of what it is and what it does and, of course, LIST WHAT YOU TREAT AT EVERY LOCATION and what doctor is where.
* Make sure every doctor has a page or profile, with some details about who they are, what they focus on, locations they are at. Maybe even a short video that shows their human side.
* On the webend, you are going to structure your website into two main groups: Conditions and Treatments.
* Conditions go into what is its, what to know about it, treatment options, and most importantly, common questions patients ask
* Treatments you are going to do the exact same thing, except for treatment options, put what patients can generally expect.
* Make sure Interlinks are setup for all of these. Doctors who handle those conditions, link them on those pages. Locations who handle those conditions? Link those on those pages. Conditions who are handled are certain locations, link them.
*Build pages for appointment scheduling so they can rank for those searches as well.
* After all this is done, get your rich data sorted out and add in schema (no one in healthcare bothers with this locally), this will help you rank in AI overviews and really aid local SEO searches because you can compete with the big guys in local SEO for condition and treatment services.
After that, it’s really just putting out blog content for the variety of different specifics that people might ask.
I will never understand why people take freelance gigs they don’t know how to accomplish.
Just build a clean website with all the basic meta data correctly written and you’ve something like google analytics running. You can then use their tools to check web page performance. Also ensure the practice is on Google maps and you’ve control over the listing. You’ll find if you do that, Google will show up the company quite readily to anyone searching who are nearby. Once you’ve got the basics, then look at what else they want to do, might be mailers might be access to booking, might be public information and updates etc. but that content needs to be supported by the doctors and a commitment to maintain it going forward. I’d also just search for other practices nearby and copy the general ideas from the best of what they do.
Would love to find my business in thread like this one day after hiring some “pro”… 😂 🤣🤣
Title tags and h1 tags keyworded. Structured data is meaningless in terms of SEO, then start adding backlinks.
“….site straight out of 2010.” I hope the first step in your strategy is the total site redesign. Because who cares if you increase their traffic if it doesn’t convert.
– What actually works for getting clinics ranked in local search?
The same things that works for non-clinics.
– Is there such a thing as SEO that respects medical accuracy + patient trust?
Of course. What in the world did you have in mind that would ignore medical accuracy and infringe on patient trust?
Hi I work inhouse at a large healthcare company and despite some of the comments, think you’re being really smart to take a moment to consider the differences in healthcare and the implications.
Agree with suggestions to audit the site content and structure. Be very careful with Conditions & Treatments content; inaccurate medical info is a huge liability. Of course you have to say what you offer, but handle with care and dont get too clinical. Avoid making promises on outcomes or claims of being the best. Consider a legal review before publishing anything clinical or service related.
GMB profile(s) and reviews work well for local SEO. Make sure it links to an optimized location page or physician profile page, as appropriate. Is yours claimed and verified?
For a small practice seeking visibility, it would be best to try to funnel patient reviews towards a single clinic location profile (GMB) vs individual physician profiles, at least initially. But if the MDs have big egos, this is easier said than done.
1st party data is key for HIPAA compliance. There are other ways around this but they’re expensive. For a small practice with nothing, favor basic in-house analytics over Google Analytics.
“Free” Google products on your website are NOT HIPAA compliant! Don’t integrate any 3rd party tools from vendors who collect data and won’t sign a BAA.
Godspeed!
Edited to add: you also need a formal process for responding to reviews, it’s another potential HIPAA compliance pitfall. For example, they cant even confirm that they saw the patient, even if the patient chooses to share great detail abt the care they received.
Pass that to the pros
Since it’s YMYL (Your Money or Your Life), Google holds healthcare sites to a higher standard. Their algorithm prioritizes Expertise, Trust Signals, and Local Intent.
Start with the basics:
– Nail their Google Business Profile (reviews, accurate info, posts).
– Build simple, helpful service pages (e.g., ‘Allergy Testing in [City]’).
– Keep NAP consistent everywhere.
For trust: Have docs review content for accuracy—FAQs and ‘what to expect’ posts work great. Avoid patient specifics (HIPAA).
Tools like BrightLocal can help in GBP Audits, Review Management, Local Rank Tracking, Citation Cleanup.
Get some free business listings on Local Citations as well.
If you dont want to screw things up, start with collecting metrics and setting up conversion tracking if possible. You need to know what exactly you’re trying to improve and have a reference point to measure if your actions actually improved anything.
And maybe while collecting metrics you can do some basic steps like listing a business on Google if its not there yet.
Start with the basics of the website.
Rebuild on a current platform with modernized appearance and minimal bloat. Handle the security. Handle the SEO fundamentals. Build 301’s. Use Ahrefs for keyword research or Semrush if you’re going to run ads. Fine tune the SEO and get the back link strategy working. Build this out as an ongoing part time project over 3-6 months. Do some extra things like add useable, localized content. Create and start a content strategy and turn it into MRR by offering to continue on a perpetual basis to keep the site current and fresh.
Place native advertising articles with local newspapers in your area.
I was the head of SEO for the largest hospital network in the US the SEO process is the same. For you it’s easier because you are only doing one local business. If the site needs to be redesigned then do it on a dev server and make a copy of the current site and build it out properly. Healthcare is heavy on the content side. It’s a lot of work and you have to make sure everything that is written is approved by a healthcare professional because everything has to be 100% accurate. Wish you luck.
I think they probably need to get their website on a modern CMS platform before you start your work.
Done a few med practices in the past, and really it comes down to fleshing out generalized content for the practice areas and then a bunch of microdata. All the other standard rules apply:
* Wholistic SEO
* *Timely* content
* Correctly tagged image-alts and the like
* Clearly written blog/news/recommendation posts
Links
Do physical events and submit events
Get links
More links
More links
Barnacle links
Social posts
Roundups
Links
Trade links
Use referall partnerships
Links
I work with some uk medical companies, we do fil.ing once a year where we interview the doctors, nurses and staff about their day to day.
Ask them faqs about procedures home remedies, helpful info, and whatever.
I edit them into short 30-1min social reels and post them between other content. It works well and one of them is now the fasted growing practices in the UK.
Obv there is more to it, but this is a bit part of their social strat.
The healthcare staff are also very active int he community, universities and networking scene.
As for ranking, a good website will help do that in the UK they get a government website so not applicable but another website iv done is the same and always ranks with no issues. Keywords, good pages, layed out correctly and nice images and video.
We had a similar issue at a pain clinic in Florida — zero local visibility despite being around for years.
Ended up working with FortressGrowth after trying a couple of generic agencies. They helped us restructure the site around actual patient search behavior and fix a bunch of local SEO issues