Wannabe Seo Milyon Kez okudun "etkileyiciler" o google "tazeliği sever" veya güncellemeler = sıralama. Yine, Ahrefs Google Web’in kopyasıyla çoğumuzun zaten bildiklerini çürüttü:
Kaynak: https://ahrefs.com/blog/how-long-does-it-to-to-rank-in-doogle-and-how-yüner-top-sanking-pages/
Aracılığıyla U/Patrickstox Açık X
2017’de bir çalışmak Basit ama önemli bir soruyu cevaplamak için: Google’daki en üst düzey sayfalar kaç yaşında? Sonuçlar göz açıcıydı ve en çok referanslı veri çalışmalarımızdan biri oldu.
Müşteriler ve paydaşlar genellikle “Web sitem (sayfa) ne kadar sürecek Google’ın üstünde? ” “Bağımlı” diyebilir ve içeriğin kalitesi, web sitesi gücü, kaynaklar, rekabet gibi tüm değişkenler hakkında bir ders verebilirsiniz veya aşağıdaki verileri kullanabilirsiniz.
Veri bilimcimize çok teşekkür etmek istiyorum Xibeijia Guan Bu çalışmanın tüm zor veri kısımlarını yapmak ve CMO’mız için Soulo ekibi onun girdisi için. Hadi kazalım.
Kilit çıkarımlar
Yeni yayınlanan sayfaların sadece% 1.74’ü bir yıl içinde ilk 10’da yer alıyor (aşağı 2017’de% 5,7).
İlk 10’da sıralanan sayfaların% 40.82’si bunu 1 ay içinde yaptı.
2017’ye kıyasla yüksek hacimli anahtar kelimeler için sıralanması daha az zaman alabilir.
Yüksek hacimli anahtar kelimeler için düşük hacimli olanlardan daha uzun sürer.
Google’ın ilk 10’sundaki sayfaların% 72,9’u 3 yaşından büyüktür (2017’de% 59’dan).
Ortalama 1 sıralama sayfası 5 yaşında (2017’de 2 yaşından itibaren).
Düzenleme: Google’ın geçmişini ekleme ve taze hakkında tutarlı yorumlar
Bu Fresh’te Google:
Google: Taze içeriği tercih etmiyoruz
https://www.seroundtable.com/google-does-not-favor-fresh-content-26243.html
Who’s arguing that new URLs are preferred over old URLs except for specific scenarios e.g. News?
Content freshness as I know it is within the context of updating content on an existing URL. Which the study confirms is a valid tactic.
>It takes longer to rank for high-volume keywords than low-volume ones.
**Oh, wow.**
The more I stumble upon such “insights”, the less I bother reading them.
One thing that would be interesting to know is how often the top pages are being updated. Without any further context it might be misleading, but I’d be curious to know if there is a pattern there.
This is Google on Fresh:
# Google: We Do Not Favor Fresh Content
[https://www.seroundtable.com/google-does-not-favor-fresh-content-26243.html](https://www.seroundtable.com/google-does-not-favor-fresh-content-26243.html)
I agree with you updated isn’t better, you actually need to improve it. But let’s not tell people your content never needs to be updated unless there’s an error, because Jmu tweeted about freshness 7 years ago and ahrefs published this study that didn’t even look at that. That is not speaking from real world experience and I am.
Google loves freshness” isn’t totally wrong, it’s just not always true. Ahrefs showed that freshness helps for time-sensitive or trending topics (like news, tech updates, etc.), but evergreen content can still rank for years if it’s high-quality and relevant. Google values usefulness over recency unless users clearly want fresh results. So yeah, freshness matters, but only when it makes sense.
This will sound crazy but in the 8 years that have passed since that study….
Their approach has also changed. I bet the study didn’t even take into account AIO.
Greart read, thanks!
It’s not just as straightforward. Here’s what I’ve observed in the last 18 years as a student of SEO:
1. Google looks at the overall site and its authority. It need not be a niche site; but overall volume, originality and consistency in publishing content.
2. Top-ranking articles are the ones that are updated once every few months for a long time.
3. Google makes mistakes; and you can’t blame them. Accept it, and keep doing what you need to do.
Let’s say you build a page and it ranks in the top 10 for a high-value target keyword. Years go by. Then it falls to page 2. Are you just going to call it a day? Of course not; you’ll check the competition and work to gain back those rankings.
Thanks for sharing u/WebLinkr
That 72.9% fact is 100% right. I can confirm this personally. I wrote some articles for a known SAAS, some 3 years ago, and all of them are ranking on 1st and 2nd position. They have kept updating the article ( updating the dates and hitting publish only). I was wondering the same last month, that how these are still ranking at the top. Yes, I wrote 100% human written content, but still, the keywords are competitive.
But again, we know it’s not only about fresheness. A lot of factors are involved. But yeah, cool study.
This varies a lot by niche fyi