Yıllardır bir Perulu gıda kamyonu çalıştırıyorum, ama son zamanlarda Google’ı Peru bir yer için arayan çoğu insanın tam anlamıyla Peru yiyecekleri veya "Yakınımda" Google’a. Perulu kelimesini dahil etmek için ismimi değiştirmeli miyim? Bu, işletme adında bu anahtar kelimeye sahip olmamaktan gerçekçi bir şekilde daha mı iyi?
Temmuz 7, 2025
You might consider just modifying the Google Business Name, not actually change the name of your company.
If your food truck is called something like “Llama Love,” you could list it on Google as: Llama Love – Peruvian Food Truck
That way, you get the boost without compromising your brand. Google allows this as long as it reflects how your business is represented in the real world (signage, menus, website).
Even if you don’t touch the name, make sure the category is set to “Peruvian Restaurant” , and the business description and services mention “Peruvian food,” “Peruvian street food,” “authentic Peruvian cuisine,” etc.
Local business ranking is dependent upon proximity, prominence, and relevance:
* Proximity: Distance to Searcher, Number of Competitors, Business Locations
* Prominence: Quantity of Quality Reviews, Review Recency, Backlinks, Brand Mentions, Citations, Engagement
* Relevance: Business Name, Categories, Services, Open Business Hours
If you change your business name, be prepared to prove it’s legitimate to Google when it triggers verification. You’ll need the business license, tax documents, insurance, and utility bills.