Bir grup şirket için bir SEO planı oluşturmak. Bir inşaat şirketi, temizlik şirketi, evler ve daireler ve bir teslimat/lojistik şirketi bulunmaktadır. Alt alanlar oluşturmalı mıyım? Bir site kullanmalı mıyım? Ne yapmalıyım? Herhangi bir tavsiye çok takdir edilecektir
You make separate brands and websites for each industry. Subdomains ain’t gonna work.
Subdomains make sense. But they will be treated as new websites.
Subdomains have their issues, but personally I have found they do benefit from the authority of the main site (perhaps due to internal linking) and I’ve come round to them a bit more lately.
The biggest issue for this kind of business is how Google perceives the website because things like site names, site links and automatically appended brand name into meta titles can get messy as Google tries to figure it out, so from that perspective separate sites would be neater.
Do they all operate separate social media accounts, or under one brand? Is there one “main” business (eg the original business) or are they equal? Do they have completely separate phone numbers, addresses etc? If they essentially operate as separate businesses I’d probably lean more towards separate sites, if they are operated as one business I’d lean towards one domain with a very clear architecture for all the businesses.
You have to also consider the logistics of running multiple sites in terms of costs, backlink building and how efficient they are to run from a dev perspective.
I’d do them as separate websites – subdomains doesn’t look great and what if a division is sold in the future? A subdomain on a parent group website won’t look good to potential buyers. If they’re separate websites, might as well make it separate brands/domains. A lot of work, though – I’ve worked on a couple projects like this.