Bazen ne yazacağını bilmek, bir şeyin nasıl yazılacağından daha zordur.
Ancak bazen, dönüştürülen kopyaya ihtiyacınız var.
Temmuz 5, 2025
Temmuz 5, 2025
I keep track of the competition and see what they’re writing about, and then check if I haven’t already written about it.
I work in a pretty niche market, coming up with a strategy is a bit hard when after the landing pages your largest volumes are sub 100 searches a month.
We tried creating bottom funnel content with like 0-20 searches recently and still it’s the stuff that’s driving actual clicks and searches that generates the conversion we need.
I think once you get the content out and it ranks well it’s easier to tweak the copy to convert than it is to get it to rank in the first place. It’s about funneling users properly at that point and making sure you create a need