SEO Sell’e dayanan bir rakipten bir siteyi taşıyoruz. Biz bir strateji şirketiyiz. Deniyorum. Sadece doğrudan trafikte çok büyük bir artışın nedenini anlayın. Yeniden tasarımlarla SEO’daki değişimin farkındayız ve müvekkilimize zarar vermek istemiyorum, ama bunun nasıl BS olmadığını görmek için gerçekten mücadele ediyorum.
Tüm girişlere açık.
Like you said, bots. Many times they come from a “traffic provider” hoping you’ll see their domain in GA4 and think, *”these guys actually send traffic, I’ll buy some.”* Sometimes the hits are followed by an email selling traffic. Either way, it’s 100% bots, just like their “traffic.” Just ignore them, they are harmless.
A sudden spike in direct traffic with no matching brand signals usually points to bot activity hitting the site, not real users.
Sketchy as hell. SEO agencies gaming direct traffic numbers is more common than people think
Look at the user behavior metrics on that traffic – bot traffic typically shows 80-90% bounce rates, single page sessions, and weird geographic patterns
Check if previous agency had access to Google Ads or other paid channels that could be mislabeled as direct. Also examine referral exclusion lists – they might have hidden traffic sources