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Temmuz 29, 2025
Yes, 100%. This is massively common in B2B and B2C spaces. SaaS, cyber, finTech, all do this.
I have 100’s of examples
[https://www.rapid7.com/services/compare-mdr-providers/rapid7-vs-crowdstrike/](https://www.rapid7.com/services/compare-mdr-providers/rapid7-vs-crowdstrike/)
It helps when people are doing “vs” type searches and “alternatives to” type searches.
If you are a small unknown brand, there is probably no search volume in the “vs” searches, but there is a trick you can do piggybacking off of big competitors. It’s called brand hijacking.
Say you launched a new project management tool. Two of the biggest players are Monday and ClickUp.
So you can create an article like:
Monday vs ClickUp vs Your Brand
What you are really targeting and trying to rank for are people searching for Monday vs ClickUp.
1000%. I have seen even legal client seo prospects get sniped while they research the larger agency they were getting pitched by.