AI + SEO’da bir şeyler için dolaşıyordum ve bu çalışma kağıdını buldum. Anlamsal tohumlama: SEO’nun ötesindeki bir sonraki evrim.
Temel fikir, SEO’nun görünürlük için optimize edilmiş ve AI SEO model çıktılarına yerleştirilmesi için optimize edilse de, “semantik tohumlama” in infosferin kendisine terimleri ve kavramları ekmekle ilgilidir, böylece AI sistemleri tarafından emilirler ve işlerin daha sonra nasıl tarif edildiğini şekillendirmeye başlarlar.
“Üçüncü Dalga” olarak çerçeveliyor:
- SEO: Kim görülür
- AI SEO: AI cevaplarında kim ortaya çıkıyor
- Anlamsal tohumlama: gerçekte ne bilir Ve tekrar ediyor
Bana yapışan kısım bu çizgi: “Çerçeveniz varsayılansa, rakipleriniz dilinizi güçlendirir.”
Buradaki insanların ne düşündüğünü merak ediyorum. Bu sadece vızıltı fütürizm mi, yoksa aslında çerçeveleri/terimleri kontrol etmenin sıralama kadar önemli hale geldiği bir endüstri değişimine mi gidiyor?
This isn’t anything new. You’re introducing a new concept or new way to think about it and trying to promote it. Sometimes this works really well like when Oracle introduced the idea of Software as a Service in the mid-2000s.
My company did try to do something like this with mixed results. After 1.75 years, the campaign was sunset.
This is the paper PDF I think: [https://figshare.com/ndownloader/files/57762487](https://figshare.com/ndownloader/files/57762487)
Sounds like buzzword bingo to me. Framing it as “semantic seeding” makes it sound new, but people have been trying to coin terms and control industry language forever. The question is whether AI changes the payoff enough to make it worth chasing now. Do you think this is really a new wave, or just the same old game with a fresh label?
If you replace the buzzwords in here you end up with nothing new. This is for people who are still new in the industry so they may have not heard the non-buzzword way to explain SEO.
Whenever I read “next layer on SEO” – I automatically assume GEO and then autoamtically assume spam…
GEO is just word-based narrative for anything-but-SEO….
Oh look here – RAG. RAG isn’t a search model? Oh look LLMs prefer to scan structured content.
Honestly – its like watching someone with a Phd engage with a conspiracy theorist with a brand new thesaurus.
Yeah, I don’t see anything wrong with this but it’s kinda of a guess isn’t it?
I worked with a telehealth company during the pandemic and they “swore” that telehealth was going to evolve into “virtual care” which would become and even larger industry encompassing virtual pediatric care, diabetes, autoimmune, etc. They had removed telehealth and telemedicine from all their page titles, headers, and body copy and replaced with virtual care.
If I remember correctly, telehealth was getting like 850k searches a month where virtual care was getting like 10 searches a month.
When they hired us, we updated everything to include telehealth and telemedicine and their non-brand traffic increase significantly because it aligned with what people were looking for.
They still positioned themselves as virtual care providers to partners/investors, but it was fairly obvious that wasn’t the right way to capture the immediate demand in SEO.
They were right in that those other niche services gained more popularity, but “virtual care” isn’t what people search for to find those services.
I haven’t looked at their site/data in a while, so maybe virtual care is doing something more effective for them now. Who knows.
I’d say make sure that you are targeting how your target audience is searching now. Of course, build content for what you think is coming, especially if there is data to support an upcoming industry shift. But it’s hard to show results for something that you’re hoping will catch on in the future unless you’re putting a lot of other marketing behind it