Uzun lafın kısası eşim ve ben bir düğün fotoğrafçılığı işi yürütüyoruz. Yaklaşık 10 yıldır kendi web sitemizi ve SEO’yu iyi bir başarı ile yönetiyoruz. 10 yıldır ilk 20 arama sonucunda yer aldıktan sonra aniden Aralık ayında "*ŞEHİR ADI* düğün fotoğrafçıları" artık ilk 100’de bile değiliz. Arama konsolu herhangi bir büyük değişiklik göstermiyor; pageinsights hız testlerinde hem mobil hem de masaüstü sırasıyla 80’e yakın ve 90’a yakın puan alıyor. Kuşkusuz son 3 aydır blog yazmadık ama daha önce de bu tür düşüşlerin yaşanmadığı dönemler yaşadık.
Kaçırmış olabileceğimiz büyük değişiklikler oldu mu? Sitemiz HTTPS’dir. Google’ın gözden düşmesinden bu yana işimiz neredeyse yok oldu. Herhangi bir yardım büyük ölçüde takdir edilecektir.

Yes google is in the middle of a huge update. Seen lots of people having the same issue
Where are you monitoring rankings? And is it just rankings that have dropped off, or also traffic/leads?
Likely affected by the update that started on December 11th. Not much you can do right now but wait until it completes around the first week of January.
Lost a lot of my traffic from Google in a day, dramatically…
Log in into Google Search Console.
You may find your answer there.
No blogging for 3 months shouldn’t affect website result that much.
I recently got into similar situation and discovered that my hosting server probably got black-marked. Even the hosting company don’t recognise this issue with their server. I did a lot of research, and took a leap of faith to switch hosting. And my judgement was right. My site is recovered after a week of zero traffic.
I first discover this problem through Google Search Console.
It is the best place to troubleshoot.
Google is guiding webmaster to ensure webmaster maintain their website accordingly to Google’s policy.
It’s core update, it hit my website pretty hard. If you are not showing in results building backlinks to *CITY NAME* wedding photographers as anchor text would help. Also, might run ad campaigns while you are down.
Wait until after the update has finished rolling out, Google will announce this, and see where your site is then. It could just as well bounce back to where it was when the update is finished. If it doesn’t, you’ll need to see what’s replaced you and work out what they’ve got right and what they did wrong. Google changes the goalposts all the time, even after ten years your site can still get hit.