Küçük bir sıhhi tesisat şirketi işletiyorum ve son zamanlarda SEO’ya kafa atmaya karar verdim. Muhtemelen aptalca, ama buradayım. Şaşırtıcı bir şekilde, bazı sayfalarım zaten yerel olarak ilk 10’u sıralıyor, bu yüzden en azından bir şey çalışıyor.
Şu anda tamamen geri bağlantılara sıkıştım. Çevrimiçi dizinlerden yaklaşık 20 tane topladım ve yerel bir çiftçi pazarına ve bir topluluk radyo istasyonuna sponsor olarak birkaç tane daha takmayı başardım.
Benimki gibi yerel bir hizmet işletmesinin daha yüksek kaliteli geri bağlantılar kazanabileceği akıllı, gerçekçi bazı yollar nelerdir? Herhangi bir tavsiyeye açık, açıkça uzman değilim.
You gotta network.
Don’t be scared to email or call other companies and connect.
Also make sure all your directories and citations are indexing. Otherwise they won’t help you rank.
There’s a lot too it, but looking at your competitors backlinks is an easy way to find links. And not even in your area. Every plumber. Pay for a tool to look at competitors backlinks. It’s cheap
Start with manufacturers and see if they have something to add your business to. Any partners or contractors that you work with might have websites. If you’re in a local networking group or chamber of commerce, those are some ways to get links too.
Make sure your business is on google maps! Makes a huge difference with local searches!
Focus on local backlinks first. Any local business directories, local chamber of commerce, etc.
They carry more weight for local rankings than reg directories (you should build these too).
Make sure your NAP (Name Address PhoneNumber) is the exact same across everything (GBP, Citations, etc). Write it in a file so you can copy/paste it when you submit so there are no mistakes.
sounds like you are doing great! was smart to take initiative yourself. what you are doing sounds like exactly what you should be doing.
I might have some easy ones for you to add to the list.
bravo you already made a good start. pretty sure not plumber thinks the same way and invests into SEO.
Really concentrate on keeping your Google Business Profile active and do lots of Digital PR.
Local SEO is easier to rank for than national. Smaller waters, fewer fish. Nice work nonetheless.
People like to share stats. Infographics, industry surveys (other plumbers? customers?) so start there.
Getting a feel good story into the local paper could do some good.
Guest posting content to other plumber sites (not competitors) could work too. Perhaps propose a trade with another SEO minded business owner.
You’ll probably get varied opinions, but we’ve never focused on backlinks. They’re generally not needed to rank well.
SEO in the modern age is about casting as wide of a net as you can in terms of your branding and credibility. Content helps a lot with this… from reels to full length videos to FAQs this helps a lot.
1) Build directory listings and citations. But don’t do it manually use a service. Brightlocal/Yext or similar if you want a subscription. White spark if you want to pay 1 time.
2) Google the keywords/phrases you want to rank for. Look at the top 3/4 results. Plug them into Ahrefs and look at their backlink profiles. Try to create links for yourself on those same properties.
3) Your Google Business Profile should be tight. Fill everything out including QA’s, products, services, photos, updates, etc. put a solid update out once a week with a unique photo (not stock) and valuable text information.
3b) Get reviews broh! Real ones. Don’t buy em please. You can ask some family/friends to leave character reviews if you don’t have a ton of customers. The goal is to reviews consistently overtime not just one big push.
4) Peep your website and add location pages for your primary location/s that you have verified on Google business profile. Add service pages. Then also create location service pages (but don’t spam out one per town, it should be one per business location).
5) Get online and start building content on other sites. Get on Nextdoor, Facebook, TikTok etc and don’t just post random stuff people barely see… engage in other posts and conversations happening in your area.
Do MINIMUM 1hr seo work per day. Treat it like a work out. Make a plan even if it’s rough. 60-90 days from now you’ll start feeling the benefits of your work.
Your Google My Business will be really important in local ranking factors, so make sure you’re reaching out for reviews from your customers. I cannot emphasise enough how important they are. Complement it with a page on your side that includes your location with a google map and the suburbs you services
Offer a discount to local realtor’s clients if they put you on their website as a partnered company. The problem is most realtors websites get very little traffic so you will want to find some good ones.
1. You can rank a GBP without an address.
2. Directories you can get listed on yourself mostly don’t do anything.
3. You need links on pages with traffic.
4. Networking through BNI and other means and offer lead/referral partnership, which can later lead to backlink exchange (water restoration companies, electricians, pest control, etc.).
5. Answer questions on HARO.
Yo, just putting this out there for folks trying to grow their biz or client base online — traditional SEO alone ain’t gonna cut it anymore, especially with how fast AI search is taking over.
You *need* to focus on AI SEO — like optimizing not just for Google, but also ChatGPT, Gemini, Bing Copilot, all that stuff. These platforms are becoming the new way people search, and if your content isn’t aligned with how AI reads and answers queries, you’re already behind.
Also — local citations still matter *a lot*. Stack them up. Make sure your NAP (name, address, phone) is clean and consistent across the board. Don’t sleep on getting positive reviews either — it’s like social proof 101. Real people saying real things about your work is what builds trust — not just to clients but to Google and AI engines too.
And yeah, we used to say “content is king” — but now? Your actual service quality is the real king. Good work gets noticed. Good work gets talked about. That’s what pushes you up in AI-driven results too.
Also:
Be everywhere. Facebook, Insta, LinkedIn, even YouTube Shorts or Threads if your niche fits.
Keep posting those before-after results, client shoutouts, behind-the-scenes — whatever shows you’re doing real stuff.
This builds brand presence + keeps your business top of mind + feeds the AI algo gods more data to rank you better.
Make high quality, shareable content. There really is no better way.
Any link you can create yourself is not a backlink.
A backlink must come from someone else.
I’m the SEO guy that got into plumbing…
I’m not, I just wanted to see what that looked like on paper. Then it hit me that they’re not so far apart.
You gotta get the technicals right then build on a solid foundation before connecting the mains and the drains.
You definitely need to use the correct tools and know the difference between a water and gas line.
Good on you, though! You have more skill than most people, and you have fallback options both online and offline.
Backlinks are less important now. Create valuable content for your users and niche. Let other users link your content as source of the information. Adding valuables content on your website will help you in so many ways.