AI şimdi SEO alanının her yerinde, yeni SEO mitleri Geo, AEO, LLM.TXT ve diğer BS’nin her yerinde patlıyor …
Çaylak araştırmamı yaparken gördüğüm kadarıyla Google’ın AI genel bakış, İkizler, şaşkınlık, Chatgpt’in en iyi otorite web sitelerinden alıntılanması.
Hızlı örnek: Sağlıklı yaşam tarzı ile ilgili bir şey ararsanız, alacağınız cevaplar bugün her zaman sağlık ve tıbbi haberlerdendir ve her SEO bu ikisinin sağlık haberleri SEO’nun kutsal kasesi olduğunu bilir.
İşte oraya gidiyoruz, SEO’nun birinci adımına geri dönüyoruz ve web sitenizin otoritesini oluşturmak (diğer tüm şeylerin yanı sıra) daha fazla geri bağlantı alın, daha fazla yetki alın, oradaki her AI platformunda daha fazla alıntı yapın.
You have looked beyond the bullshit and noticed that GEO etc., is all just SEO and for those who know what they are doing, nothing changes really. Yes backlinks are still very important 👍🏻
Yeah demand for linkbuilding has been steady (after an initial hit from losing all our niche affiliate site building friends 🙁 ). And it does seem that whenever I try one of those LLM monitoring keyword tools that ranking in Google and Bing depending on the LLM seems to correlate almost 1:1 with it bothering to mention you (if you’re some kind of real business with some kind of real listings everywhere etc especially). So I think most ‘normal SEO’ stuff will have to continue to be done AS WELL as taking advantage of all the weird little loopholes (like parasite SEO working better…) that LLMs allow for. If anything we have more work to do not less.
Additionally you need to build topical authority so that the Llms and even the search engines refer to you for answers.
Yes.
>Seems like the AI is all over the SEO space now, new SEO myths are popping all over the place GEO, AEO, llm.txt, and other BS…
Add Schema, NLP, special writing for AI to this mix and we agree
> If you search anything related to healthy lifestyle the answers you will get are always from Healthline and Medical News Today, and every SEO knows that these two are the holy Grail of health news SEO.
I haven’t noticed this tbh
>So there we go, back to the step one of SEO and building the authority of your website is backlinks ( beside all the other stuff) Get more backlinks, get more authority, get more quoted across every ai platform out there.
I’m not in the endless line of backlinks camp. Once I get a certain number and i cna rank for something, I stop. Reading from others’ experiences here, it seems they’re on a rollercoaster ride of replacing backlinks. I dont ever buy them – and thats the main reason. I prefer a handful of backlinks from real partners with real traffic than buying every time. I can then convert that to organic traffic – another “form” or activator” or source of authority- and then spread that to adjacent related topics.
and then as you get more number 1’s you may or may not pick up more backlinks or do PR or podcasts and so on (I work in Tech / FinTech)
But back to your original point – some people think that because ChatGPT and Perplexity have “crawlers” that they’re building indexes – they are not. They do not have enough compute power or at least are expanding their compute power daily to meet the needs of larger LLMs (until we reach the Moore’s law of LLM variables maybe) – they are not storing the same linear Google index of rank stack
# Nothing has replaced PageRank
While Google is using more sophisticated ML to target link farms, identify machine generated sites / spun content etc – it – and nobody else – can “grade content” – content can be amazing and useless to the same person. ITs effectiveness changes depending on each individuals journey and position and for most of us, esp in this day and age, thats changing and accelerating.
The people who are waiting for the salvation of content appraisal and the replacement of backlinks are like those in the waiting of the second coming in religion: its never happened in 30 years, its not happening in the next 2,000 either.
# Social Media is a joke as a replacement idea for Backlinks
And speaking of religions, its spawning other sub-denominations – the PageRank vs Social Media links is clearly the scientology of them – its the cognitive dissonance of separating reality from sheer frustration but social media links are never going to be a good replacement because they are vast and have a short life form – and Google tried this and it was a mess. And yet people want to believe it so much, I keep reading it heare…
# Root your PageRrank in reality
The reason pagerank words at scale (we ALL know it’s been hacked and manipulated) is because its a currency – and like all currency systems, there are manipulators but its controlled. Shadow economy Backlinks are controlled b y the US$ -thats a currency too…. But people who’ve invented the idea that social media or content value “systems” are better just think that for them it will be easier….. yes it probably is. And its probably easier for others to manipulate too…. thats why it will crash.
Returning to critical thinking – anyone spreading misinformation is doing so for a reason and those have never changed in 30 years of SEO:
1. The need to be an expert – sometimes inventing a different model/denomination – like EETA, Entity, social backlinks, content valuation
2. The dislike of the current system and the idea that through “democracy” they can “force” change. Yeah, sure, like Google has ever done this
3. The want to seed disinformation among perceived competitors in the game theory
LLMs quote many more sources and aggregate it than just too few results. Pays to have more exposure and brand mentions
GEO and AEO aren’t “myths”, they’re just acronyms used to describe the practice of optimizing for LLM results. Personally I wish “Language Model Answer Optimization” (or, LMAO) would take off, but GEO seems to be the most popular one that I’ve seen so I use that one
As to the actual point of your post — Yeah, of course. LLMs by definition have to learn from existing patterns in order to know how form a response that makes sense. Therefore it makes logical sense that if an LLM is tasked with giving someone an answer to a question, the LLM is going to take currently well-ranking content for topically similar queries into account. It’s not totally 1:1 “this ranks in Google therefore it shows up in LLMs” of course but GEO has always been “good SEO.” And getting more authority has always been the most important part of doing good SEO, so it follows that it’s the most important of GEO too.
That is not how LLMs work
Also that is not how you analyse data. What you’re doing will always lead to a biased result.
AI just amplifies what’s already trusted. If you’re not linked, you’re invisible
Yes mate completely agree. Backlinks are becoming the ultimate ranking cheat code and it makes total sense.
In an age where anyone can upload 10,000,000 words of in-depth quality content in a few days, external trust signals are more important than ever because theyre much harder to fake.
Backlinks are the hard proof that you’re an authority, not just another content mill.
I’ve seen real results from this. My sites been showing up in AI overviews consistently, and I credit a lot of that to the backlink system I’ve used compared to my competitors
Those terms are not BS, it just means SEO is evolving. Building authority is important but I do think being niche and have your own angle in content would help too. One way or another, we can’t just ignore how search behaviors are affecting by AI.
those ai search engines use google/bing search api, so if your site is ranking there for the query you are more likely to be featured in ai response. but, just because your site is ranking, is not enough, your content needs to be helpful and relevant to be included into ai response.
They don’t index pages the way Google Search does. Instead, they pull answers based on relevance, clarity, and trust, not just who’s got the most backlinks If your content isn’t part of their source set, it doesn’t matter how many links you’ve got you just won’t show up.
Backlinks can’t be any more important than they already were. And yes GEO and AEO are nothing but labels people are using to appear like they know something new. There’s nothing new if you have been doing SEO properly.