SEO benim için çok daha geniş bir rolün sadece bir parçası ve ben hiçbir şekilde bir uzman değilim, bu yüzden aynı şey 1.000 kez söylenirse nadiren bu alttan özür diliyorum, ama havalandırmam gerekiyor.
Web analitiğinin yıllık bir analizini yaparken, sitemizin organik arama trafiğinde oldukça iyi bir isabet aldığını fark ettim, bu yüzden bir dizi arama konsolu verisi çektim ve tıklamanın geçen yılın aynı dönemine göre önemli ölçüde düştüğü terimlere bakmaya başladım.
Tekrar tekrar ortalama pozisyonun iyileştiğini ve izlenimlerin iyileştiğini gösterdi. Bu terimleri bir gizli pencerede Google’a koydum ve Tanrım, sonuç sayfalarının ne kadar çılgın olduğunu fark etmemiştim.
Bir terim (bizim için çok büyük) ilk 4’te ortalama sırada yer alıyor ve her geçen yıl izlenimlerde% 66 artış sağladı, ancak tıklamalar% 50 azaldı. SERP’ye baktım ve bu sayfanın sırasıydı:
- AI Genel Bakış
- Videolar
- İnsanlar da soruyor
- Organik Sonuç 1
- Sonuçları bul (Sonuçların ilk sayfasında organik olarak yer alan siteler yoktu)
- İşletmeler harita/listeler
- Organik Sonuç 2 (Sitemiz)
- Organik Sonuç 3
- Organik Sonuç 4
- Görüntüler
Lanet cehennem, ilk 10 öğede 6 SERPS özellikleri ve sadece 4 organik sonuç bulunmaktadır. Hiçbir şekilde organik trafiğin düşmesinin tüm nedeni olduğunu söylemiyorum, ama her şeyi doğru yaptığımızda bile hala yeterli olmayan gibi geliyor.
Bu çok demotivasyon.
I don’t know if you’ve ever seen ready player one but there’s this scene where Ben mendelsohn’s character (evil ceo) says that they estimate they can fill up 86.3% of the viewers area of vision with ads before the viewer goes into a seizure. The viewer is in a virtual reality world and so they’re referring to stuffing the above space with ads and just before reaching the threshold that causes seizures.
That’s what Google search is turning into.
The purpose of trying is to get a paycheck. I think for most folks, impressions are up while clicks are flat to down. Impressions are basically a scam now.
I’d like to remind everybody that Google is currently facing prosecution for antitrust. There’s a reason for that.
Pretty much. I’ve given up using it myself and turned to LLMs because I can’t find any answers otherwise!
But how will those LLMs get trained without people’s random blog posts filling their robot brains moving forward?
Every time I comment here my inbox explodes with SEO offers from “gurus”, please just don’t bother 🙂 –
Current SERP is a shit show imo. Last time I checked we had over 300 KWs at top 3. These are all product related searches. Some of the SERPs were showing first organic result three scrolls down on mobile and majority of our users are on mobile. One KW generated 3 clicks whole week with an average position of 2.3 and a search volume of >1000. That means we ended up in top of the SERP and still didn’t get a single click some days. Which is mental to me.
CTRs on all positions are abysmal comparing historical data.
Informational KWs are bleeding too thanks to AI widgets and zero click searches.
All in all if you look to the time, money and effort you put in vs traffic (and in the end conversions) you are getting, things are not looking good. So we were entertaining the same question for a while now.
Comparing keyword position y-o-y is not a good comparison, because CTR for any position on the first page has changed dramatically in the past 12-24 months. Position #3 now doesn’t deliver the same traffic as position #3 did this time last year. In fact, looking at keyword position y-o-y has never been a great idea because the SERPs aren’t constant from year to year.
I would argue we’ve seen some interesting results when we manage to get in the AI overview. Also seeing real customer calls with a referrer from ChatGPT (we use CallRail and collect a ton of analytics to link this together).
I’m worried what it’s going to look like when ads also begin to appear inside generative chat sessions.
I would argue SEO is like investing in the stock market. You make small investments over time, the market (clicks) will go up and down some months, but long-term growth is inevitable unless you’re putting all your eggs into one basket (only using black hat techniques).
FYI – PAA, Videos, Images are organic too
SEO will always be important for long-term goals. However, you can’t just rely on it for everything. I’ve started a couple of new service industry websites with low competition and have very quickly taken over my portion of the state. I am getting calls and leads strictly from organic traffic. One of the websites doesn’t even have a gbp and still has brought in work. I specialize in local service businesses like moving, roofing, gutters, and so on. In regards to these businesses, I think seo is still valuable.
Yes. And you have to answer the questions people are asking in multi-modal formats. General website copy, FAQ-schema markup FAQ section of high-conversion keywords, embedded videos to the client’s YouTube channel (and link from YT description to website page), photos with proper alt-text, and relevant infographics that have been uploaded to client’s social media + Pinterest (yes, Pinterest is somehow super relevant still).
That’s it.
I think Google search is radically different than even a year ago, due to how Google is using AI. I am guessing that you are getting fewer clicks because those pages are being cited in Gemini results.
What type of business is it? Blog, local business, e-commerce?
> What’s even the point in trying anymore?
From visibility to probability of visibility in Google Search and AI Systems*.
* AI Overviews, AI Mode, chatbots or answering engines, AI agents etc…
Well, on the positive side – even this position can bring traffic. And what can we do, the age of AI (GEO) changing this even more.
First of all, good on you for actually googling your keyword and looking at the SERPs! So many people don’t even do that.
I have some follow up questions:
1. Has your revenue from organic search also dropped? Not sure what kind of business it is.
2. Are you included in the AI Overview?
3. Are you utilizing video? That’s another place you could show up that’s clearly towards the top.
4. What kind of keyword is it? It is a transactional type keyword for a service or product? Or are we talking about an informational – like a blog post keyword. This helps prioritize if it’s worth stressing about or not.
For one side of my business (online services), it is nearly all sponsored ads. Some of which are repeated multiple times. A few must have a fortune to spend on ads; ai feel like they are running for office, lol.
About all you can hope is people will get tired of google SERP and start using other ways…and try to optimize for that. Lots of things are working but trying to get new visitors from the organic SERP via google…bloody hell,what a slop-fest
Yesterday I noticed the AI result is using a picture of myself in the window but using my competitors names in the text box. Really weird. I’d be found if they clicked on the picture; otherwise, no.
High value content. I’m getting more traffic because the ai overview links to my site as a source.
Yes, and the SEO salesmen here are still preaching that SEO isn’t dead and we just have to adapt 😂
Are you all just running, ad hungry, traffic needing, PPC websites or something?
Because unless you are answering questions, the above is completely useless – and shouldn’t affect your site at all?
AGAIN, unless you are making money off traffic, than yes its easier to get an answer from googles AI – then to have to click 3 pages of your site, to get you more traffic for more money.
Have a nice day