2025’te SEO ve Ücretli Reklamlar
👉 2025’te SEO ve Ücretli Reklamlar — hangisi daha iyi yatırım getirisi sağlıyor?
SEO (Uzun vadeli yatırım getirisi)
Ücretli Reklamlar (Anında Sonuçlar)
Her İkisi Kombine
Sektöre bağlıdır
2025’e girerken rekabet daha da zorlaşıyor. Gerçek dünya deneyiminize göre, bugün hangi yaklaşım daha iyi yatırım getirisi sağlıyor?
Kişisel olarak SEO’nun uzun vadede kazanacağını düşünüyorum ancak hızlı kazançlar gerektiğinde Ücretli Reklamlar hala başarısız oluyor.
Dürüst tavrın nedir?
I built my father an architectural drafting website. I built a landing page, ran Google Ads, paid a consultant, and pay around $3 a click.
We are 3 months in and the campaign works exactly as designed, €1000 spent, not 1 conversion. 3 whatsapp messages, but not 1 solid lead.
And now the sad reality is, that should I turn off the Ads, my father’s website will be nowhere.
So I will keep the Ads on, but, will start building out those service and service area pages.
So my closing argument, is use Google Ads as your keyword research tool, and build your SEO based on your Google Ads findings.
Honest take is that this is a bit of a loaded question. Email is technically my highest ROI channel, but scalability isn’t there like it is in paid ads. Similar situation in SEO. Of course if you end up in a position where you rank number one for your money keyword in your service area, you’ll be in good shape, but it’s not something you can really forecast for. No SEO can tell you “spend $X, and you’ll be ranking number one for your target keyword in X period of time.”
Ultimately, it’s not one or the other. Paid ads sustain cashflow that allow businesses to reinvest profits into SEO.
I’ve had mixed results being a dabbler with many kinds of projects. But if I could give a ratio of spend, I’d be 80/20 on SEO & ads.
The biggest sales I’ve ever had came from advertising, but SEO keeps a baseline going. So for me, SEO has biggest ROI.
SEO will always have a better long-term ROI. Especially with how expensive paid ads is becoming to even see a profit. Especially in the previous few years.
So as someone who spent up to $1m a month for the same company, even with interchanging funnels between PPC clicks and Organic clicks and 17 people working in our social meda team, email and partner marketing…
Organic SEO still drove 80% of our leads because so many people have ad blockers or ignore ads
Doesnt get more clearer than that for me