Temel SEO bilgisine sahibim ve geri bağlantıların SEO’da altın olduğunu biliyorum. 2025’te hiç kimse 2008 gibi blog yazmıyor ve en sevdikleri makaleleri ve blogcuları organik olarak birbirine bağlamıyor. Organik bir backlink almak dikkat çekici bir şey yapmak gerekir. Birkaç yıl önce işim büyük bir isim ünlüsü ile çalıştı ve birkaç büyük isim yayınından bir dizi geri bağlantı aldık. Ama bu nadir bir istisna.
Yerel bir peyzaj, temizlik veya HVAC onarım işiniz varsa, bu tür sıkıcı işletmeler 2025’te nasıl iyi bir geri bağlantı alır?
. "Bok yok Sherlock" Cevap genellikle "Kitlenizin gerçekten okuduğu kaliteli içerik oluşturun, konuk blog yayınları için backlinks alışverişi" Ancak bunu yapmak, düşünceli hazırlanmış bir blog yazısı oluşturmak beni 2 gün ve birkaç gün daha geri bağlantılar için yalvarmak için büyük bir zaman israfı olabilir. Blog direkleri oluşturmak ve parmaklarımı geçmek için zamanımı boşa harcamıyorum, Google Tanrılarının beni iyi bir geri bağlantı ile kutsadığı. 2025 ve insanlar en son blog yayınlarını okumak için telefonlarını çekmiyorlar, Doom Scrolling IG, Tiktok, FB.
Reuters’de çalışan bir arkadaşım var ve tüm konuk blog yazısı isteklerinden rahatsız oluyor ve bana hiç yapmadıkları bir şey olduğunu söylüyor.
Seo’nun satışını gördüm "Basın Bültenleri" Ve 50 haber ve radyo istasyonu gibi geri bağlantılar alın. Bu işe yarıyor mu? 2025’te geri bağlantılar oluşturmanın gerçek sırrı nedir?
My opinion:
Pay to place a sponsored article with a link. The content should be unique to the regional service area and describes the business’s Unique Selling Proposition on a website or series of websites in or near the serviceable area. This is no different than companies paying for a 1 or 2 page sponsored article in a magazine.
Create a publicity stunt and tell local reporters about it. 100+ year old tactic still works online.
These are just two common-sense approaches to building links for a boring business to potentially rank better in SEs.
I work with B2B companies all the time that dont feature in the news (unless we pay) – mostly tech. I think the easiest and best way is through networking with other local companies and developing go to market strategies that you can both jointly communicate and link to each other about.
This idea of chasing DA80 sites is silly – the pages aren’t all high authority. Many pages aren’t even indexed and many more dont rank. without ranking – there’s no search traffic and that appears to kill any authority flow or impact.
Its much better to create content between two sites from pages with traffic – you should be able to see results within hours.
The other thought limiting cliche about backlinks and pagerank is around digital PR. Digital PR is not better – it works under the same einvormnetal conditions. But you do not have to have a link where the whole domain is in the same niche or industry.
In fact – this belies how pagerank and keyword associations like topical authority work in google. Google doesnt really have a list of industries and sub-industries – it would be impossible to catalog and pretty useless. Keywords are related by sharing root keywords in phrases (and the word keyword implies phrase).
So – just go link with other boring businesses in your area or non-competing similar ones in other areas. Start an [OpenCoffee Club for SEO/Web Marketing](https://www.reddit.com/r/SEO/comments/1jgj4pj/creating_opencoffeelocal_business_networks_for/) as I’ve written about before.
I’ve tried all sorts of backlinking from free directories to fiverr links to paid guest posts, link insertions, and I’ve even tried digital PR.
The answer, for a low/medium budget (I assume you are not spending $10k per link building campaign as a local landscaping business) is:
Link marketplaces and link brokers. I do a decent amount of backlink building. About 95-99% of my efforts are through readily available (as long as you pay) backlinks that exists amongst the best marketplaces such as Adsy, or I work with a couple of backlink partners (think of those guys cold emailing you every day about high DA, high DR, high quality site lists blah blah blah).
You just gotta know what metrics to look for to judge sites as high quality/relevant, and know how to discard spam sites. Sponsored posts not advised because google sees the rel=sponsored tag and gives you mcuh less juice.
Sponsor a little league team.
Similar to how leads can be measured, tracked, and transacted when they are simply a snapshot of something highly immeasurable (some amount of interest from someone in a buying cycle), backlinks are treated as a measurable commodity when they are often better thought of as a doorway. Especially for “boring local businesses”.
I think the challenge here is that there’s no secret, it really depends on the business and their category, market, location, and most importantly: Competition. How much does a local landscaper need blog posts versus a CPG brand or an AI SaaS platform? How long is a piece of string?
PR hasn’t changed much over the years, building relationships with relevant partners who relay the value of a brand far and wide are highly valuable.
For a local landscaper, little league sponsorship is a classic example that people never pursue. Why? Because what little league coach has any interest in dealing with someone asking for a backlink? Does the owner of the landscaping business plan to show up to any games? Are they even a resident in that community? In this example, the backlink is a high five for making the little league team more exciting somehow.
All in all the topic is too conditional and too broad to have a simple answer, and the secret should generally be “working for it”.
This is a great question. For ‘boring’ businesses, instead of chasing guest posts, I’ve seen success with unique local content and being open to interviews.
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