Herkese selam,
Yerel bir ev hizmeti projesi üzerinde çalışıyorum (tadilat, peyzaj, sıhhi tesisat vb.) Ve sizin için iyi çalışan SEO + geo hedefleme stratejilerini merak ediyorum.
Özellikle, duymak istiyorum:
- Google Haritalar ve Yerel Arama Görünürlüğünü Nasıl Geliştirdiniz
- Daha nitelikli olası satışlar getirmeye yardımcı olan herhangi bir teknik
- Yerel kampanyalar için başarıyı nasıl takip edip ölçüyorsunuz?
Teklifler veya promosyonlar aramıyorum-sadece gerçek dünya deneyimleri, öğrenilen dersler ve bunu daha önce yapan insanlardan pratik tavsiyeler.
Analizlerinizi paylaştığınız için teşekkürler! 🙏
Good question. Local service businesses are in a very different world right now because traditional SEO by itself is not enough when AI search and Google Maps take so much of the attention.
Your Google Business Profile is the foundation. Fill it out completely with photos, team details, hours, and if relevant, inventory. That is how you show up well in Maps. On your website, build strong location pages that work like a digital business card. Reviews are also critical. They not only influence rankings but also build credibility with AI systems.
Content needs to shift too. Focus on solving specific problems. If someone asks “Why is my gutter overflowing when it rains?” and your business has the clearest answer online, you have a chance to be surfaced in AI answers. General blog posts without original insights carry little weight since AI can already generate that type of text. Prioritize concrete problem solving, real experiences, original data, and clear differentiation from competitors.
Your presence across social platforms matters, too. YouTube, TikTok, LinkedIn, Reddit, and others increasingly feed into AI search results. Structure your content in a way that is easy for machines to parse: clear sections, FAQs, and short lists. These formats are more likely to be cited by AI.
Measurement has to adapt as well. Instead of only tracking clicks and rankings, pay attention to how often your brand is cited in AI answers, the sentiment of those mentions, and growth in direct or branded search traffic. Traffic from AI platforms may be smaller in volume, but it often converts at much higher rates.
The bigger picture is that visibility now comes from being recognized as a trustworthy and quotable source in AI systems. For local service businesses, success will come from building that reputation so the algorithms “remember” you when people search for solutions.