Yerel bira fabrikam bana onlar için SEO yapıp yapamayacağımı sordu. Sorun şu ki, çok fazla rekabet yok, bu yüzden daha küçük bir kasabada yaklaşık 3-4 mil yarıçapında oldukça iyi bir sıralamaya sahipler. Bu 3-4 mil işaretinden sonra, o bölgedeki çeşitli bira fabrikalarının nüfusu çok daha yoğun hale geliyor.
Birinin yukarıya bakması ne kadar makul olduğundan emin değilim "yakınımdaki bira fabrikası" ve ardından yakınlardaki tüm fabrikaları geçerek yerel bira fabrikama 10-15 dakika sürün.
İnsanların şöyle bir şey yazıp yazamayacağını bulamadım "yakınımdaki ipas" Bir bira fabrikası bulmak için bir mağaza bulmanın daha iyi olacağını düşünüyorum.
Bu yüzden bu işi nasıl yapacağımı bulmaya çalışırken kafamı duvara vuruyorum; herhangi bir fikir ya da içgörü var mı?
I really wouldn’t be able to give you any advice without the brewery website there could be so many content opportunities.
Get their Google Business Profile loaded up with reviews. Ideally if you can get people to add specifics and not just a rating.
Distance is a huge factor, but reviews help significantly. If you have more than those other breweries, you’ll pop up. Maybe not first when someone else may be closer, but you’ll pop up if you’re highly reviewed and rated.
Another advanced tactic that I’ve only tried once so far but looking to help other clients – influence AI with a flood of positive PR.
In the age of pure SEO, I would have never recommended a press release saying something like “best ___ in ___”. But now AI is using a consensus of what they find on the web.
With Google using AI map packs now, I pushed a press release saying a client was the best in their area. Before I did it, they weren’t mentioned in ChatGPT, Gemini, ai map pack, or anywhere. Now they’re mentioned on all of them, sometimes even listed as #1, citing one of the sources from my press release.
Worth trying for the brewery.
If people would only search for “brewery near me” you might be right.
But instead, they might be looking or breweries that allow dogs, breweries that brew onsite, breweries with party rooms for rent etc. At the point, proximity is still important but so is relevance and differentiation.
In addition, don’t underestimate the importance of authority you build off-site by using solid marketing techniques, for instance local news and events, food blogs, the use of local influencers etc, focused PR etc. There are many breweries – but most will tend to visit THE brewery, even if that takes a few minutes of driving.
Remember, local SEO is not the same as Google Maps.
This is a rather a vague answer, but I would focus more on intent signals rather than specific keyword niche’s.. to ensure search engines understand what the place is about in order to attract correct search inquiries to it…