Bir WordPress/Tasarım sitesi için bir kampanya yürütüyorum.
DR 30+ bloglarına standart ‘Nasıl Yapılır’ makaleleri sunmanın sıfıra yakın yanıt oranı sağladığını fark ettim. Niş çok doymuş.
Sorum:
Geliştirme/Tasarım alanında bağlantılar kuranlar için sunumunu en kolay bulduğunuz belirli varlıklar nelerdir?
Ücretsiz Araçlar? (örneğin, bir CSS oluşturucu veya snippet kitaplığı?)
Veri Çalışmaları mı? (örneğin, ’50 temadan oluşan hız testleri’)
Ücretsiz Kullanıcı Arayüzü Kitleri?
İçerik stratejimi değiştirmeye hazırım ancak yayıncıların şu anda gerçekte neye aç olduğunu bilmek istiyorum.
Ayrıca DR 30+ web sitesinden backlink almanın ücretleri ne olmalıdır?
Firstly, DA/DR are still and always have been nothing better than a guess at things. Search engines don’t use it or calculate link value that way. DA/DR is calculated much like PageRank was in its original form. And since that was scammable, Google stopped using it that way. As such, since DA/DR are gameable, many of the sites you’re considering getting links from (Guest Post Policy or not) have been gamed and the value you actually get a from a link looks nothing like it’s DA/DR score.
Next, the answer isn’t always blogs. YouTube creators are always looking for content. Find someone in your niche and figure out how you can offer them something of value to them in a way that serves their viewers, increases their popularity, and gets you mentioned and pitched in their show. They don’t need to be people with 100K followers, either – they cost too much for most small business needs. Someone with a few thousand niche viewers who might also be among one of your customer personas is often great for moving the needle.
The wall between SEO/Digital Marketing and traditional marketing is fading too. And there are more and more real world things that ultimately end up as SEO ranking signals and link (or at least citational which is basically the same for AI systems) bait.
As an example, we have a Financial Advisor client. They aren’t national like you are, but they are licensed in 4 states (with New York being one of them) and so they are much more than a “local” entity – but some grassroots local marketing strategies went wild.
What did we do? We had them sponsor uniforms for a local little league team. The shirts were designed to have a clearly visible and readable logo and company name on the front as well as a smaller logo on each arm. The team (and league) was also fine with them changing their team colors to our scheme. In all, they were into it for under $1000. And they could have done it for about $500 but we upped the quality a bit to ensure the logos stayed bright and legible for an entire summer of a kid sliding around in grass and dirt.
How did we get links and other ranking benefits from this from this, you ask?
We invited all the local press (and even some larger ones, though we didn’t have high hopes or even a need for them to come – it would have been nice, but not necessary) to come to the ceremony where we revealed the new Uniform and handed them to the players. Primarily, it was designed to be an article about the team, their hopes for the new season and so on, but it got our name (and a few paragraphs about us) into these articles.
They aren’t big in any way but the mentions in those articles from the 3 local papers and one from the closest major city to our town start to create a seed of brand awareness and trust at the heart of our service zone which then spreads outwards.
Then you have the weekly game score reports which mention the results of the <My Client> Bears game. And then you have all the parents taking pictures of the games or the players as they leave the house to head for the park and those get shared. Even Grandma in Albuquerque share it with all her friends and a few of them reshare too.
Since we spent money to ensure that our logo appeared at least once in virtually every angle you might shoot a photo from, our logo and identifiable branding was visible in every shot. The AI’s go through and extract that brand and credit is given appropriately. Now, baseball and uniform sponsorships aren’t related directly to their main business, but it shows that they are active in their community and that builds trust. The systems will tend to extrapolate things like, “If they are doing this where they have a presence and their service area is not tied to their location – we can assume they’d be this kind of company no matter where they are or who they serve. So it builds your trust within the systems even better than guest posting since at least it can see this is a reality and not some gamed algo that drove your strategy.
So… there are LOTS of things to do that isn’t guest posting. You just need to think of yourself as a marketer first, and then figure out how you can execute your strategy in a way that also helps ranking, getting press, and ticking all the other SEO boxes.
Larger scale statistical studies about industries/geos. Then outreach to relevant sources with a link to the article/content you created. An infographic to accompany the content is great too.
We just ran one for a client and got 50+ links from some large news stations and industry publications. Very time consuming and some what expensive, but it works
Proprietary data and derivative content from it.
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Checklist, infographics, and a statistics-focused blog article are still working to get links from authoritative websites.
Free tools is a great option, I would also consider adjacent free tools —> let’s say a Figma Plugin (driving links to the landing pages).
Data studies are great, but hard to market and expensive to promote.
What do publications link out to often? Can you reverse engineer that? (For example, what do UI / UX blogs link out to, try to make resources around that)
One thing about SEO I have learned is no technique is ever truly dead.
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