Chatgpt ve şaşkınlık gibi AI araçları insanların arama için gitmesiyle, geleneksel SEO zemin kaybediyor gibi görünüyor. Google’da sıralamak yerine, şimdi AI’nın yanıtının bir parçası olmakla ilgili. Geo, AI modellerinin cevaplarda alması için içeriği optimize etmekle ilgilidir. Artık Page 1 Yok Cevap bu. Burada stratejiyi buna yönlendiren var mı? Düşüncelerinizi duymayı dört gözle bekliyorum. Hadi konuşalım.
Haziran 12, 2025
Well, it sounds like a reason to be proud when picked as answer, but seeing no visitors because of answering on some external tool feels like quite a drawback.🥲
What’s your end goal? That some of your text is included in an answer? Is that going to help your business?
Before you can even consider “GEO” you need to consider how LLMs work. For the most part internet enabled LLMs are conducting Internet searches with regular search engines, and non Internet LLMs are trained on closed, private datasets that are often over a year out of date. For the former you need good SEO, for the latter you’re not going to be able to do much other than have content that is similar to how people chat to a chat bot so the vectors match, but you will be doing it completely blind with a feedback loop that’s a year long to iterate against.
Somehow both the ways are deadend for now, you can leave the SEO part else your traffic will drop whats so ever is left and if you do well still your traffic composition will be disturbed. High Impressions and lower clicks
You always meet some frustrated SEOs because blue links are slowly becoming the thing of the past.. honestly, I don’t think it’s productive to talk to them, because they will – A) Delusions: Say that nothing’s really changing that much, GEO is actually good SEO ; B) Decline: say that ranking on AI will not make anyone any money. They don’t want to see the bigger picture, simply because they’re terrified they might lose jobs / clients.
Let me clarify:
– it’s a big change, a BIG .. CHANGE .. Click economy is seconds away from the eternal sleep.
– Yes, if your SEO sucks, first spend some time fixing that before considering GEO / AEO / AIO whatever you call it.. Understanding why google ranks you in the first place will help you understand how AI actually mentions you.
– But no, it’s not just that. There are many more practices that will rank you on AI.
– Yes, LLMs use data from SEs, but if you’re on the first page, it doesn’t automatically mean LLMs will quote you. It just doesn’t work like that.
– When there’s a big shift, there are opportunities:
This is all in a very early stage. Brand mentions are the new ROI. Having a brand will mean everything. The brand that holds topical authority.
Asking LLM for best agency, store, restaurant will matter the most. How do you actually get recommended, not just cited? And on top of it – how do you actually track it? What is the monetizing model here?
Many people are frustrated because there is no blueprint and established monetizing model. That’s why they’re terrified – And why I love this shift!!!
And instead of being angry and lame, I think we should be the ones who will invent this monetizing model and fully embrace the new Search Culture.
It’s still SEO.
Do we need another name?
Whether the search engine is operated through the LLM, through the API or through the HTML page – it doesn’t matter. You need different optimizations for different LLMs just like you need different optimizations for Bing than for Google – obviously optimizing for LLMs is not the same as for Google. But the core of the concept remains – LLMs under the hood are using regular search engine – many of them just run Bing. 🤷♂️