Birçok yerel rakibimin straliaweb.com.au ve localbusinessguide.com.au gibi dizin sitelerinde reklam alanı veya premium listeler satın aldığını fark ettim.
Herhangi birinin gerçek bir etki görüp görmediğini merak ediyorum. Gerçekten yerel SEO için iğneyi hareket ettiriyorlar mı, yoksa çoğunlukla SEO ajanslarının geri bağlantılarla ilgili raporları doldurmak için kullandıkları bir şey mi?
Bu tür dizinleri test eden ve ölçülebilir sıralama veya trafik iyileştirmeleri gören herhangi birinin olup olmadığını duymak isterim.
Ne zaman bu dizinlere baksam, her zaman süper spam içerikli oluyorlar.
Ask yourself the 3-point “will it pagerank” test:
1. Does the page rank and get clicks
2. Are the links void of “nofollow”
3. Is the page even indexed
You need a Yes to all of the above
# Becareful of “My Competitor does X
>’ve noticed a lot of my local competitors are buying ad space or premium listings
Gonna say this for the 100th time – SEO is about influencing a system (that includes people in terms of CTr, return traffic and taking action) and not a checklist
I fully understand the reasoning – but I keep seeing people looking for singlae points of success/failure in SEO, often without realizing it and sometimes hyperfocusing – I say this because I’m guilty of that too
Things to think about
The impact of time in SEO: The real impact of time isn’t that time does something or you need to wait (cos this is low level BS) – but that what a competitor did 1 year ago or 10 years ago could have made a difference that copying or replicating 10 years later is just meaningless – and for a variety of reasons
How to think of Topical Authority (PageRank in words vs numbers)
Once you get a foothold or beachead in the rankings to get clicks = Topical Authority – for one cluster or keyphrase.
So if that helped your competitor or your competitor was 9.999% close and it gave them a 0.001% push – it might have helped, it might not
The reason SEO takes time is people run around and do 100 things and not necessarily in a winning order – so it might have helped and it might not have done anyhting
Also – if you’re following along – doing this also helps hide effective SEO techniques
I have my team bury domains in social links and profiles – for 1) ORM and 2) to mask SEO activity
What to Ask yourself
Do the pages rank? Do people click on them?
Backlinks for the sake of backlinks dont do anything
Try to establish a page in the rankings – thats the hearty of why cornerstoning works