Herkese merhaba,
2 aydır sitem üzerinde çalışıyorum.
Mi tüm bu zamanını çoğunlukla sayfa içi şeylere, özellikle de site mimarisine adadı.
Web sitem bir İK SaaS’ıdır. Mimari açıdan şu yaklaşımı benimsedim:
Ana Sayfa -Özellik Sayfaları –nasıl yapılır kılavuzları, her SSS sorusunu içeren sözlük ve SSS’ler, sözlük terimi, kendi bağımsız sayfasıyla nasıl yapılır kılavuzu
Ana Sayfa -Hizmet sayfası –İşe alınmasına yardımcı olduğumuz roller —farklı konumlarda işe alınmasına yardımcı olduğumuz roller
Ana Sayfa -Bilgi merkezi –kategoriler —makaleler
Bilgi merkezi kategorileri ile özellik sayfalarına (ilgili olduğu yerde) çift yönlü bağlantılar
Katman 1 0,1,2,3 sayfaları arasındaki çift yönlü bağlantılar, katman 0 ana sayfadır.
Dahili bağlantılar için tamamı açıklayıcı bağlantı metni. HAYIR "buraya tıklayın", "daha fazlasını bil".
Sorularım: 1) Bu kümeleri silolar halinde oluşturmaya çalıştım. Bu yaklaşım doğru mu?
2) Bunu yapmak için çok fazla zaman harcadım. Geri bağlantılara çok yakın zamanda odaklanmaya başladım. Site mimarisinin temellerini oluşturmaya ne ölçüde odaklanıyorsunuz?
3) Deneyimlerinize göre yaklaşımım hakkında herhangi bir yorumunuz var mı? Genel anlamda yapmamam gereken bir şey var mı?
Herhangi bir yardım, öneri, eleştiri çok takdir edilecektir.
Look man, I’m going to speak clearly to you because I think it will be good for you to hear it from someone who has been in your situation.
Two months dedicated to web architecture is too long, man. And I’m not telling you this to annoy you, I’m telling you this because I see that you are technically good and that is precisely why you have gotten yourself into this loop. It happens a lot with people who control, that we get caught up in the technical details and lose perspective of what the business really needs right now.
What you’ve put together makes sense, right? Silos, well-done internal links, all that is cool. But for a SaaS that is just starting out, a perfect architecture without external links is a dead letter. It’s just that no matter how well you have everything set up inside, if you don’t have domain authority Google won’t even look at you, man.
And yes, to be honest with you, you have reversed the time. A week or two setting up a solid structure was enough. The rest of the time you should have dedicated to getting other sites to link to yours, making noise, getting people to know you. That’s the big job in a new SaaS.
The problem I see is that you have mastered the technical part and you have gone to your comfort zone. But right now what you need is not technical perfection, it is visibility. And that comes from outside, not from inside your site.
So stop with the architecture, really. What you have already works perfectly for where you are now. Freeze it and don’t touch it again for a long time. And go all out with the backlinks, which is what will really move the needle for you. You have to be getting good links every month no matter what.
Create content that makes other people want to link to you, look for blogs where you can write as a guest, move in circles where there are journalists who cover your sector. All that stuff that’s lazy to do because it’s less technical and more about talking to people, well that’s what we’re doing now.
The reality of setting up SEO for a SaaS is fucked, man, because you are in a super competitive market. You need authority to rank anything even halfway interesting, and that authority only comes in one form: other sites trusting you enough to link to you.
And look, I tell you this because I have seen this happen many times: very capable people who get lost polishing technical details while the business does not take off. You can tweak the architecture when you have traffic and see what works and what doesn’t. But the first months are critical to gain some inertia. If a few months from now you still don’t see traffic growing, something is not going well.
In short: stop optimizing what is already optimized and start getting people to know you. That’s the job now. You have everything set up inside, now it’s time to go outside and fight.
Come on man, this is coming out. But you have to change your focus now.
Need more time to write a reply but the problem is the same as always – do you have topical authority or are you developing it?
The problem with your internal linking strategy is that you’ve based it on tiers and concepts that are completely alien to Google.
You need to rank to pages that need help ranking; If they’re in first place, from an SEO PoV, its utterly pointless
Why bi-directional links? Unless you’re trying to force page keyword topic guardrails – in which case slug targeting is better
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