Ciddi soru. Sıralamadaki başarıları kutlayan SEO raporlarını görmeye devam ediyorum, ancak daha derine baktığınızda gelirin veya olası satışların hiç değişmediğini görüyorum. Peki bugün SEO’da “başarıyı” gerçekte tanımlayan şey nedir? Sıralamalar? Organik trafik mi? Search Console’dan TO? Yoksa yalnızca dönüşümler/gelir mi? Hangi noktada Google metrikleri iyi görünse bile bu SEO kampanyası başarısız oldu diyorsunuz? Deneyimli SEO’ların bunu müşterilere veya paydaşlara nasıl açıkladığını merak ediyorum.
Aralık 28, 2025
Sıralamalar yükseliyor ama gelirler artmıyorsa SEO gerçekten işe yaradı mı?
14 Yorum
Yorum Yaz
Yorum yapabilmek için oturum açmalısınız.
Well it kinda comes into a grey area.
It’s an SEO’s job to send over leads to the client, but the actual conversion depends on the copy, the offering and how helpful the solution actually is.
But, at the same time; it is also the job of an SEO expert to send the right leads, but again it also falls under the client’s jurisdiction.
See the dilemma?
Revenue would be a solid sign that the traffic being brought from those rankings is converting. If it jumps and is consistent/keeps going up.
But revenue not going up doesnt necessarily mean seo is failing.
Like someone else had mentioned depending how large the company and how much they are willing to spend SEO could be an entire team and then CRO (conversions) could be its own team.
Guess it also depends how many hats your willing to wear and your skillset too 🤷♂️
Short answer unless your responsible for seo/traffic AND converts this is more a conversion issue
The comments here saying an SEO is only responsible for rankings is why most agencies or freelancers can’t keep clients longer than 3 months. If your SEO can’t tie their work to revenue find someone who can.
This industry is full of bullshiters border lining on scam artist.
The very first thing I do with every campaign is make sure conversion tracking is set up so I can immediately get a baseline and track whether my work is improving meaningful KPI’s that lead to revenue or are direct sales.
Honestly I’m a little disappointed in these replies.
In my personal/professional opinion, SEO should include conversion optimization for products and services. Yes, your job is to get rankings up, and it seems most people here give up after that… but what’s the point of getting good rankings if conversions don’t increase?
SEO is a sales channel just like SEM, social media, email marketing, etc. If a client pays for a service in the hopes that they get more sales and you throw your arms up and say “eh I did my job, the rest is on you” that will reflect EXTREMELY poorly on you and your integrity.
If you have even the slightest bit of care for your client and your profession, you would take the extra time and care that it takes to optimize content/copy, implement/suggest a well-designed sales funnel, implement/suggest good landing page theory, create/suggest better graphics, and insert/suggest great CTAs.
If you do SEO, you are a digital marketer. And as a digital marketer, it is morally right to suggest the best strategies for your client to make them more money. Otherwise that’s what creates negative stigma about SEO and how it’s “dying.” SEO isn’t dying, it’s just that less people care about doing the right things. Everyone just wants to cut corners and take shortcuts. There are no shortcuts in SEO, not anymore. Haven’t been for 20+ years.
But hey if you don’t care about your client that much, someone like me will swoop them right up because my team and I will actually do the right thing for a fair price. I actually just did that recently; made a local Colorado-based digital marketing agency lose a client worth $3000/mo because they only did the bare minimum. That’s more money in my pocket and a great testimonial for me.
And look I get it. Sometimes the SEO person doesn’t have as much authority/jurisdiction as someone else on the marketing team, so sometimes your suggestions might go ignored. Or maybe you have direct contact with the client, but they don’t agree with your suggestions. I’ve been there. But you have to at least try. You can only benefit from trying. The more you give up, the less useful you will seem. And then your job security goes down. I talk from personal experience.
So yeah, take my advice or don’t… I’ll benefit from it either way. But for your career’s sake, I highly suggest going above and beyond and looking at ways to optimize leads/conversions as well as rankings.
As the SEO guy, I am responsible for improving rankings.
I have no control as to who is searching and seeing those rankings, or what the needs/expectations of those people are, etc…
If you sell pickle juice flavored mouthwash… and I rank your sales page top in google… I have done my job.
Whether people are motivated to click on that top ranked link is kinda beyond my control. 🤨
SEOs main job is to get traffic to the door.
I don’t care how much revenue you take into account for it, but if you’re blaming SEO for low conversions, then there’s something wrong with you
hire a dedicated CRO team for this shit.
Your post/comment has been removed because your account has low post karma.
Please contribute more positively on Reddit overall before posting. Cheers 😀
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/SEO) if you have any questions or concerns.*
It could just be bad conversion or you going after the wrong KW’s. SEO can affect sales longterm with little sales sometimes too. It depends what you are building, but usually momentum from SEO can carry over as just good branding.
Check the trust, quality, or price of your product or service. And structure or CRO of the website.
Yes that’s the purpose of SEO. The proper keywords have to be used, but after that sales tactics take over
It means your lead flow might not be optimimal or even – broken…
I think it depends on the KPIs set at the the project. It varies from client to client for me.
The more important question is, if a tree falls in a forest and no one is around to hear it, does it make a sound?
That happens when you start to rank keywords with less buying intend. It’s not improving keywords/searches with higher buying intend. Your traffic goes up but not the converting traffic.