Birkaç öğrencinin SEO’yu en başlangıç dostu şekilde anlamalarına yardımcı olmaya çalışıyorum.
Jargon yok
Karmaşık teoriler yok
Büyük pazarlama terimleri yok
Mümkün olan en basit kelimelerde adım adım adım adım. 🤔
Bir öğrenci size sorarsa:
“SEO’ya adım adım nasıl başlarım?”
İlk kez öğreniyormuş gibi onlar için nasıl parçalıydınız?
Açıklama şekliniz, birisinin ilk gerçek adımlarını SEO’ya atmasına yardımcı olabilir.
What kind of question is this? Your bio literally says:
**”Since 2004, I’ve helped businesses grow with simple, steady SEO & Marketing.”**
You’re some type of instructor or teacher and been doing SEO as a profession for 2 decades and you can’t explain basic SEO?
At the end of the day it’s about getting valuable backlinks from high authority websites. They basically prove to search engines that your website is credible.
So – build a credible website, get credible backlinks, and boom! You’re ranking.
This takes time and patience (took my website 1 year to rank) most people get lazy and resort to black hat techniques.
I did it the right way and now my website is doing $600 a month and I’m only doing a few posts a month.
Well, it depends…
SEO is about taking Authority – votes or points from other websites who recognize your content and shaping that into Topical authority: your visibility score for a particular keyword in a search index and cultivating that into clicks and in turn business. The better the keyword research, the better the content fit = better commercial outcomes for the website at hand
Google’s original algorithm was built with academia as an inspiration. Sergei and Larry saw that most of the best research papers tended to also get cited the most by other research papers.
They took that idea to the internet and built a ranking system that largely revolved around links. If other websites are linking to a webpage more often, there is probably a reason for that. So everything starts there. Links are like a vote of confidence from other websites.
*(Now we could go on for hours about how Google has evolved in how it evaluates and weighs links. Not all links are equal. But that is a whole other discussion.)*
Over the years Google has invested heavily in semantics and understanding what words and phrases mean as well as the relationships between them. It is largely entity based, but has evolved beyond that.
Google uses these relationships to try to understand what a webpage is about.
As an example (stealing this from Dixon Jones because Queen rules), if a webpage mentions Another One Bites the Dust, Who Wants to Live Forever, Freddie Mercury, and Brian May, Google knows that this page is about the band Queen, whether the word Queen appears on the page or not.
By the same token, if Queen is used on the page, it knows it is likely in reference to the band Queen and not the Queen of England.
That’s a pretty simplified view of SEO.