Az önce SEO performansı için erişilebilirliğin neden gerekli olduğunu açıklayan bir makaleye rastladım. SEO’nun iyileştirilmesine yardımcı olmak söz konusu olduğunda sayfa yapısının ve taranabilirliğin sadece birkaç metrik olduğunu fark ettim. Hem arama motorları hem de LLM’lerin içeriğimize böyle öncelik verdiğini varsayıyorum. Erişilebilirlik yönüne odaklanmak taranabilirliği ve kullanıcı katılımını güçlendirmez mi?
Ağustos 5, 2025
> I noticed that page structure and crawlability are just a couple of metrics when it comes to helping improve SEO. I’m assuming that this is how BOTH search engines and LLMs prioritize our content
Nope, not at all.
Google doesnt have ANY metrics or strucutre requiements or test for content structure, layout.
Epople, entities, companies, organizations are free to communicate in whatever style they want. This is a major myth and a major problem for SEO that people try to push these myths.
>I’m assuming that this is how BOTH search engines and LLMs prioritize our content
LLMs do not prioritize content, they do not store content, they are not search engines, they do not filter content.
LLMs use the Query Fan Out to take prompts, break them into search phrases and query them in search engines like Google.
Google is the rank stacker for 90% of the internet and Bing is the rank stacker for ChatGPT or 11% of the internet*
>
Wouldn’t focusing on the accessibility aspect reinforce crawlability and user engagement?
No – you’re in the publisher myth. The publisher myth is the mistaken belief that search engines “grade” or “appreciate” or “rank content” based on the contents perceived value or usefulness or “quality”
That they cannot do – they do not have a subjective point of view
Google uses PageRank – this is listed as “fundamental” (meaning: cannot be done without the use of) – to SEO and is the ONLY system listed as so.
While Google uses RankBrain and BERT as “LLM” assistants to catch spam or help it match content to search queries – these tools are not content grading tools
The DOJ hosted this slide which has been at use at Google’s HR people onboarding slides showing they do not understand content
Yes, people – mostly copywriters who were taught content structure at college will continue to argue that somehow google knows ” the best way” to communicate with everyone and knows everything (although why would it need more content) but call me cynical I think its for demand gen. But hey, we can’t both be right.
*1% scale of error
because Google values it as important and use it as a ranking factor. they want to list websites that are easy to read and accessible to all. that is the entire purpose of a search engine in respect to organic results.
LLMs shouldn’t care as their purpose is not driving clicks to high quality websites. yet they are pulling info from the search engines so it will be a factor in the sense that you want to rank higher on Google/Bing to show up via LLMs.