Yapay zeka araçlarının ortaya çıkmasıyla SEO’nun her zamankinden daha popüler olacağına inanmak isteyen bir yanım var. Ayrıca SEO’nun beş yıl içinde biteceğine inanmaya başlayan daha büyük bir parçam var. Yani tamamen gitti, tıpkı çevirmeli internetin de gitmesi gibi.
Bunun gerçekleşmediği bir dünya var mı?
Kullanıcıların bir siteyi aramaya veya tıklamaya gerek kalmadan yapay zekadan anında, sentezlenmiş yanıtlar alabileceği bir gelecek görüyorum. ChatGPT ve benzeri şu anda yanıtlara alıntılar sağlıyor, ancak kabul edelim ki kaynağı görmek için kaç kişi takip ediyor? Google size sonuçları gösterirken aynı zamanda en iyi içerikleri de en üstte özetliyor. Artık araştırmayı kimse yapmıyor, biz sadece yapılmasını ve tek bir cevapta paketlenmesini istiyoruz.
Sonuç? Çevirmeli bağlantının her zaman açık olan bağlantılarla rekabet edememesi gibi, SEO da internetin sürekli açık olduğu bir ortamda hayatta kalamaz. "aramak" yapay zekanın içinde görünmez bir şekilde gerçekleşir.
Bazıları öyle diyor "Yanıt Motoru Optimizasyonu" gelecek, ama bunun gelecek mi, yoksa sadece hayatta kalma umudumuz mu olduğunu merak etmeye başlıyorum. Atıf alınmıyorsa yoksunuz, ama Atıf Alındıysa var mısınız?
90’lı yıllarda çığlık atan modemi romantikleştirdik. "gelecek," ancak fiber optik devreye girdiğinde kimse arkasına bakmadı. Bazı ülkeler fiberi tamamen atladı ve her yerde doğrudan hücresel internete yöneldi.
SEO’lar, insan tarafından seçilen bağlantıların yapay zeka öncesi dönemi için doğmuş hantal bir aracı gibi görünüyor. Yapay zeka yalnızca daha hızlı çevirmeli bağlantı değil, aynı zamanda hiçbir kablo olmadan sağlanan Starlink, yani İnternet’tir.
AI isn’t a search engine….
LLMs aren’t “AI”
LLMs aren’t search engines
LLMs dont have ranking algorithms
>Before or after AIs got really good?
LLMs aren’t “better” than Google
>SEO can’t survive in a landscape where the “search” happens invisibly inside the AI.
It doesn’t – its perfectly visible – you can see the “AI” outsourcing to Google
When someone tells you how GEO works or you think “AI” *works*, go experiment u/kirillzubovsky
Here’s an experiment someone just posted on X – its a blog article they wrote, at 4:00pm today, then they checked Gemini and Perplexity, and their article was “picked” by both “AI tools” as the best article for the search
You can see the three searches under “Searching” in the screenshot. This is called the [Query Fan Out](https://www.reddit.com/r/SEO/comments/1m1g8tp/community_llm_seo_discussion_the_query_fan_out/) < read more here
The results are 100% the same as Google – the same article they posted ranks first in Google
Does this help you?
People have been saying SEO is dead for years.
SEO is going to be gone? What does that even mean? So how would sites rank above others, randomness?
True, that’s the problem with AI though not SEO.
AI will take things full circle where advertorials and paid links will be the currency. Essentially what was black hat SEO will be good hat for AI. Lots of links paid for on strong domain authority websites like large editorial and journalist website.
If you’re a written content creator early in the funnel you’re a bit cooked, because as you say without charging people to feature and building a brand you’re in trouble.
But you’ll still need tools to analyse back links to sites, monitoring brand mentions on sites, social and AI.
You’ll need too be editing content and ensuring what AI spits out isn’t passive turgid rubbish.
AI will also reference content online which is bloated and a lot of fake news, so will always be sending out stuff that is inaccurate or overtly biased in the wrong direction.
I feel in the future you’ll need rounded digital marketing experts who know the full marketing mix, rather than purely specialist hardcore SEO experts.
Look at Ads, still very technical but not as hardcore as it used to be when you had to basically live in AdWords Editor 5 days a week.
Also people like to trust humans more than machine. A380s can pretty much take off and land but good luck filling a flight with no pilots.
There’s no way businesses will fully automate millions in marketing spend with zero human oversight. That’s never going away.
the larger issue is a lack of good content for google’s ai to ground in.
if you kill all pathways for sites to monetize, there is no incentive to create “good” content. a lack of good content is a detriment to google as its answers will have to either ground in low-cost, ai slop, or rely on outdated training data.
we’re already seeing this play out to some degree. it’s becoming increasingly hard for ai companies to find “unpoisoned” training data because there’s now so much ai slop online.
a lack of factually accurate data and an increase in hallucinated, ai slop leaves features like ai overviews only one option: to ground in inaccurate data, resulting in the answers being increasingly incorrect.
it’s a positive feedback loop of slop trained on slop, or the snake eating its own tail.
the enslopification has begun!
Stop trying to trying to relabel SEO. No, its not dead. The majority of traffic is still from organic search. The role of SEO has changed throughout the years. I mean there is local SEO and backlink building and optimizing for different search engines. SEO specialists wear many hats. This is just another thing in which we have to adapt.
Exactly I also think the same thing I think it will change a lot of things and all the research will be directly via ia which is what I have been doing for two years
Reset the counter boys.
What are you selling?
Naw, I have a couple blogs from 2021 and 2023 that are still getting traction. Even after the Google Spam update.
As long as people are searching, SEO (as a concept) will never be dead. It might just be called different things.
When there were phone books, there was a method to appear first. When phone books died out, it became about the methods to appear first in search engines. Now with AI, there are methods to appear first there as well (many SEO principles apply to optimizing for AI).
The name “SEO” might die over time. But the concept (appearing in front of people searching) will always exist, and there will always be a method. There might just be minor tweaks to how it’s done along the way.
You owe me a nickel. Keep this up and I’ll retire on these posts alone.
I’ve been doing Google SEO for 7 years, and 2 months ago I decided to switch my career path after I got heavily hit by a google update. Didn’t have the faith to restart another project when the way people search is incertain.
Google SEO the way we know it is dying, and everyone knows it! Don’t lie to yourself. It is slow but the way people find information online has changed. Just look at yourself and your own habbit. Ask youselft those questions:
– 10 years ago where would you look when looking for information? My answer was almost always google
– Today the same question: My personnal answer is now ChatGPT, Youtube and Google.
Just yesterday I was playing video game and was stuck in a game. 10 years ago I would have search the solution on google, yesterday I seached on youtube directly.
So YES Google SEO is in a down trend and is dying. IT doesn’t mean you can’t make a living out of it, but I would rather focus my energy on a growing market than a dying one.
No
Your conception of SEO may be dead or will be dead soon. I’ve had to evolve a bit since I started learning about it in 2013. It’s been morphing the whole time and the latest updates got rid of a lot of the professionals and spammers. I’m only still standing because I started evolving years ago and was ready when the time came to change my strategy a bit.
No because SEO principles is almost identical to what AI needs
If anyone says this, ask them to delete their website.
Honestly, getting really tired of seeing this question on here. Do you know how SEO works?
SEO has only gotten more fun. So hold onto your seats and enjoy the ride!!
If you are dense enough to be thinking like this you are going to be replaced by LLMs for sure.
If your site is something where people have to visit to purchase, schedule, obtain value… then an AI answer, in and of itself, won’t be a problem.
Not yet.
It could happen in the near future, depending entirely on business decisions. AI (meaning the algorithms that power search engines, not the ones we use) is already capable of evaluating content without traditional optimization and delivering results without a search engine. However, that would mean the main player (Google) would lose most of its revenue. So, **until they develop a model that generates more profit than their current one, the answer remains no.**
**Will they eventually do it?** Yes, of course.
Chat agents aren’t sitting idle, they’re developing better and faster systems, and their models learn in a week what took Google’s systems years to achieve. There’s no chance they’ll leave that portion of teh pie on the plate. We just have to wait for Google’s response, and so far, everything suggests they’re countering with similar tactics, only within their own ecosystem.
A client said to me recently ‘what does my website need to do to make Google happy’. I suggested they look at the first page of Google and count the sponsored links.
SEO has gotten even more important aspect now, nowhere close to dead. Understand query fan out for AI search, then optimize for those keywords and you’ll be fine
Did you watch too many NP videos on youtube 🙂