Herkese selam. Bir çevrimiçi eğitim şirketinin içerik direktörüyüm. SEO adamım zıpladı. Bence birincil içerik yazarı olarak SEO’nun nasıl yapılacağını öğrenmeliyim, böylece yazıma koyabilir ve bu aracılık adımını atlayabilirim. Ben teknoloji meraklısıyım (Apple’da 5 yıl teknik rolde) ama çevrimiçi pazarlama hakkında bir ton bilmiyorum. SEO anlayışlı olmak için yapmam gereken en iyi 3 şey?
Eylül 12, 2025
>Top 3 things I should do to become SEO savvy?
Good call!
Having managed every part of SEO/PPC for 20 years – here’s what I think you should learn
SEO is PageRank based – its literally in the SEO Starter guide. Make sure you understand that internal linking shapes authority from pages with authority to those that dont have any.
Yes, on authoiratative domains with topical authority, if you match a page with topical authority or target that keyword (e.g. the name/slug) – you can auto-rank.
you have to target keyphrases with search volumes to land traffic
Intent will make or break a landing pages’ effectivity to sell. For some reason thats become perverted into “Google loves pages that match intent” – thats ridiculous. Google matches pags at the document name level – in YouTube, in Search, this is the fundamental targeing point
Read Google search console. Traffic and clicks are useless – its what keyword s you target, where you rank = clicks.
Forget macro SEO (total clicks/impressions/CTR)
Word Count is the enemy of FVP and testing
Write good content and move up – target as many of the keywords in your keyword research as you can
On-page SEO sets relevance. On-page SEO now includes too many myths – like needing an image, alt-text, schema. All you need is a document.
Have a SERP report and know what it tells you.
Okay if you’re already a write start learning off page SEO
I can write a decent post in 15 minutes using several AI’s.
Human vetted.
This however will only give me Impressions on a good day. If I want to rank, I know I need backlinks.