Yani bir sürpriz değil, ana müşterim SQL’lere odaklandı ve son 6 ay boyunca bunlar bir uçurumdan düştü. Önemli bloglar ve bazı hizmet sayfaları aracılığıyla haftalık SQL’lerden, şanslıysa temelde ayda bir talep kadar.
24 Aralık güncellemesi sıralamada büyük damlaların başlangıcını gördü, Nisan güncellemesi yardımcı olmadı. GSC’leri, tüm trafiğini çalan AI genel bakışları ile klasik bir karar. Performanstaki düşüşten bu yana, SQL’leri ana KPI olarak yükseltmek için sıralamalarda iyileştirmeler elde etmek için bir bağırsak yakaladım. İğneyi zar zor hareket ettirdi. Sektörlerinde küçük bir markaydılar ve sektörlerindeki daha güçlü markalara çok fazla konumlandırdılar.
Kendimi ifade etmek istedim, çeneyi ayakta tutmaya çalışmak ve USP’lerimin trafik ve SQL’ler yerine ‘AI genel bakışlarına girmek’ için değişmesi gerekip gerekmediğini merak etmek istedim.
what are SQL’s in the SEO business? And USPS ? United Postal Service?
Sorry to hear that. I have heard anecdotally that VC/Investor/Private funded boards areaxing SEOs because they’ve heard SEO is dead – I guess the anti-SEO clamor in some marketing circles won – even though AI/LLM search is 100% based on SEO – this is the whole premise behind an experimetn about who the “King of SEO” is – it 1000% demosntrates that
1) AI doesnt have its own search engine
2) LLM SEO is SEO
>Barely moved the needle.
Small companies with low traffic stand the least to lose traffic with de-coupling. What was your SEO strategy and can you see an seos trategy where you’re using higher up the funnel but still high intent keywords – maybe by sacrificing PAA/FAQ queries for Topical authority but not traffic to boost that?
I think you’re diagnosing the symptom, not the disease. The problem isn’t the existence of the AI Overview; it’s what the AI is saying. You’re likely a victim of, what I call, Algorithmic Defamation where the AI summarizes negative third-party content and presents it as fact.
The solution isn’t just ‘more content’, its to create a data layer so authoritative that the AI is compelled to cite it.
Traffic will be a vanity metric in coming days for sure.
I would not want to be a SEO specialist right now.
feel this hard. AI overviews have wrecked the old funnel. traffic is drying up even when rankings hold and SQLs just vanish. we’ve started shifting pitch too, from “get traffic” to “get cited”. not easy to sell yet but might be where this is all headed. hang in there, you’re not alone in this.
With AI overviews stealing visibility and Google updates tanking rankings, traditional traffic and SQL-focused strategies just aren’t cutting it anymore, especially for smaller brands. Pivoting your USP toward getting featured in AI overviews and optimizing for visibility within the SERP might be the smartest move right now.