Herkese merhaba,
Burada SEO/GEO uzmanlarından bazı tavsiyelere ihtiyacım var. Stajımı bir SEO/GEO ajansında yaptım ve stajımı sunmak zorunda olduğum pratik seminerimin bir parçası olarak profesörüm, endüstri ve hizmetin ölmesi nedeniyle stajımın ne kadar gereksiz olduğunu söyleyerek beni gerçekten kızdırdı. Sürekli şirkete kötü sözler söylüyordu.
Yapay zekanın SEO, GEO, LLM vb. ile getirdiği değişiklikleri gerçekten heyecan verici buluyorum ve aslında lisans tezimi bu konu üzerine yazmak istedim. Digitalike’nin kurucularıyla konuşma fırsatım oldu ve onlar bana profesörüme karşı neleri savunabileceğim konusunda değerli ipuçları verdiler ve beni devam edip lisans tezimi bu alanda yazmaya teşvik ettiler.
Ama gerçekten emin değilim. SEO endüstrisi ölüyorsa, SEO’ya yeni başlayan biri olarak işe başlayıp iş bulmayı umut etmek mantıklı mı?
Ne düşündüğünüzü bana bildirin 🙂
lol no it is not dying. It “dies” every 3-5 years and usually people that don’t fully understand what they are doing are saying it is dying.
I mean, I do see a future where no one goes to websites anymore and these big companies just keep you on their platforms, but that’s a ways a way. And may never happen 🤷♂️.
I would say those of us that have been doing this awhile and have been through every shift and change and algo update and bullshit wanna be “SEO influencer” ( cough cough y’all know who I’m talking about) aren’t worried and adapt if needed.
Stay the course. It is exciting, sometimes stressful, but also rewarding.
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Professors are simply fallible humans like anybody, and such an emotional reaction makes me think your prof had a bad experience with the company, its people, or something around SEO.
It’s a played out trope that SEO “dies” every few years with how much algorithms change. Even with AI causing major shakeups, SEO is still valuable and not going anywhere for a while, just changing.
Also, people often silo SEO/GEO to optimizing websites for search engines. Search Engines exist in other forms too, such as social media and e-commerce platforms, and every brand wants to be able to be the #1 result when people search for things.
I started specializing in SEO 8 months ago, after 3 years as a marketing generalist, and I would still highly recommend the field. There are various avenues this can take you to with data, automation, content creation, etc. – even if SEO does “die” (it won’t), you can get plenty of experience in a few years to jump somewhere else.
p.s. if you don’t have your own website(s) yet, the best thing you can do to learn SEO is to make one! It can be about just about anything, but the process of hosting, building, optimizing, and ranking a website is hands down the most educational experience possible. Learn the theory, put it into practice on your own project, and reap the rewards.
You didn’t say what course this was for. I’d expect a marketing professor to know the value of SEO. Unless he was grilling you for you to prove what you know, which is a different thing entirely.
Anyways, SEO isn’t the land of milk and honey that it used to be, but it’s not going away.
Organic channel, ie SEO + GEO side of things) are a foil to PPC. It’s become a necessity to run paid ads on Google, and in my expereince we’re talking £millions a year. Companies do it because hitting targes is survival, but they really don’t enjoy it. SEO investment is cheap as chips (1 or 2 salaries a year) and if they’re really good, revenue can equal or be really close to what PPC brings in.
Now 10 years ago, organic revenue would be the bread winner, and with SERPs now having 3 ad sections you have 12 ads and 8 organic results, so it’s crazy hard for SEO to match PPC for revenue, but it’s a great way of keeping ad spend at £1mil a year, not pumping it up to £2m.
Only CRM has better returns than SEO, but SEO builds the mailing list (cheaper than PPC does). There will always be a need for someone who understands the various algorithms.
I’ve been in the industry for 16 years and have lost count of the amount of times people who don’t know what they’re talking about have told me it’s dead or dying. It is constantly changing but that’s the same of most industries. Those that move with it do well, and those that don’t… don’t.
Your professor’s a dick for saying that and it sounds like he has an axe to grind with the industry, the agency, or both.
I’m not saying this applies to him, but don’t forget the old phrase “Those who can’t, teach”.
lmao what would a professor know about seo their curriculum is always like 3 years old at minimum