Benim düşüncem: Anlamsal aramanın uygulanması hala pahalı ve karmaşıktır, bu nedenle çoğu ekip, kullanıcı deneyimine zarar verse de temel anahtar kelime eşlemeyle yetinir.
Kullanıcılar niyetle düşünürler.
Web siteleri anahtar kelimelerle düşünür.
Sizce haklı ödünleşim veya modası geçmiş düşünce nedir?
semantic search = keyword search
Actually, when optimizing now, Entity SEO is better (kind of like semantic search I guess?). The old ‘keyword seo’ is, well, outdated now.
what the fuck are you saying man
Because Google looks for relevance through keywords and authority through third parties primarily through backlinks. A piece of software cannot determine intent.
Semantic search isn’t just expensive to build, it’s expensive to maintain. Models drift, relevance changes, infra costs creep. Keyword search is boring, but it doesn’t wake engineers up at 2am
When you say a website is “using keyword search” what exactly do you mean here?
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People don’t get that you’re talking about the website’s own search function.
Yes, people who are not SEOs still use those.
And you’re correct, basically any CMS comes with keyword based search built in.
I think most website owners seriously neglect their search function. They think it’s built in, so it’s probably fine and useful. I see this all the time with clients on WordPress or TYPO3 websites.