Niş bir pazarda yer alan bir yazılım şirketinin satış bölümündeyim. Şirketimiz 15+ yaşında ve iyi iş çıkardı. Ancak internetteki varlıkları neredeyse yok denecek kadar az. Sektör anahtar kelimelerinden herhangi birini ararken Google’ın ilk 10 sayfasında bulunamıyoruz.
Bu satış işinden önce kendi işim vardı ve sitemi Google’da 3-4 ay gibi bir sürede, 10 yılı aşkın süredir bu işte faaliyet gösteren rakiplerimin üzerinde oluşturdum/sıralamaya aldım. Sektör farklı ama prensipler aynı.
Rakiplerimiz arasında görünmenin büyük bir fark yaratacağını pazarlamaya, satış başkan yardımcısına ve elimden gelen hemen hemen herkese aktarmaya çalıştım. Onlara anlatmaya çalışmaktan bıktım çünkü bu benim işim değil.
Yani benim açımdan… sahte bir şirket için bir web sitesi kurmayı, tam olarak yaptığımız şeyi yapmayı, şu anda bulunduğumuz yerin üzerinde sıralamayı ve rakiplerle karşılaştırıldığında ne kadar ileri gidebileceğimi görmeyi düşünüyorum.
Şimdi, bunların hepsi benim kendi zamanımda, işten uzakta yapılırdı, ancak bunu bir noktayı kanıtlamak için (eğer işe yarıyorsa) yapmak istiyorum.
Önemsiz, aptalca ve zaman kaybı. Sonuçta rolümden ve şirketten keyif alıyorum ve sadece onları daha başarılı kılmaya çalışıyorum. Bencilce, eğer bir nedenden dolayı bu onların hoşuna giderse ve onlar bunu düzeltirse, bu benim için daha fazla para anlamına gelir (daha fazla potansiyel müşteri = daha fazla satış).
Hepiniz bu saçma fikir ve herhangi bir düşünce önerisi hakkında ne düşünüyorsunuz?
I’ve had to do this before – absolutely its the way to go.
1) People are afraid to experiment and use Get of jail excuses like “brand”, resources, but it wont work, “Google wants” BS
2) Go for it
I heard another SEO talk about this on a podcast with Edward Sturm – about building a keyword-match-domain (effectively an EMD) and how they were told by their boss NOT to post content about solving some techy softwarte problem (for an AWS or Microsoft cloud thing I think)
Anyway – they build a $100 domain with WP and a theme that matched their brand I guess and landed a massive $50k ARR sale or something
The thing is that brands (have to I guess) spend like$10k to$30k to $100k on a site design – then their marketing team, then an executive leadership committee, then a brand content police officer has to inspect it…
Meanwhile a clever domain an a WP site will rank fine….
Honestly, it’s not ridiculous, it’s a power move. Proving your SEO chops by outranking your own company might be the wake-up call they need (and a great portfolio piece if they still don’t get it).
This is feasible, of course, but it may also end in resentment between peers, not to mention C-level. I mean, some people act in a logical way, as I think you’re expecting. Some people feel threatened.
As an anecdote, I was fired from a job only once in close to 30 years of working. That was the time when, as a young and enthusiastic mid-level manager, I presented a plan to improve sales and brand awareness to the company CEO. After that, my life became a living hell for a couple of months because the division director felt threatened (he was dumb as a rock and had no studies) until he managed to lay me off. When I asked HR why, she said I wasn’t a team player and that I jumped over my direct boss, (which was true, but I didn’t know it was an issue at that time, I also thought “it’s pure benefit for the company, who could be against it?”). Long story short: my business plan was implemented to the A, only that I was no longer working for them.
You plan on wasting your own time and money for what? How are you going to acquire backlinks?
If your company isn’t listening to solid advice, use it yourself. If you are in the new business side of the rev ops, it can at least be a TOFU channel for you. 🤷🏻♂️
Perhaps one day you leverage it to actually become the competition.
Build an asset = options in my book. That’s all I’m saying.
This will backfire especially if it works. Don’t do it. That’s not the way.
If You were you boss and an employee would do this, even in his free time, how would you feel?
I would consider firing him and I’m sure Ivwould get HR to find some legal grounds for that.
I would steer clear of that idea, personally. if this fake company is in direct competition with your employer in the SERPs then there’s a chance they might take it the wrong way (especially if they’ve already told you umpteen times that they’re not interested)
if you’ve truly exhausted all your options at work trying to convince them, then I would bet on yourself and use those skills to make your own website on the side, away from your job, and see if you can make some money out of it