Google’ın PR ve gerçekliği arasındaki kopukluk hakkında konuşalım.
Google’ın PR: Beni Yaratıcı Zirvesine uçurdu, bana sarıldı ve değerli bir ortak gibi hissettiriyor.
Google’ın Gerçekliği: 250 bin dolarlık işimi tamamen yok eden, beni çalışanlarımı ateşlemeye zorlayan ve bir gıda bankasında yemek yemeyi sağlayan gizemli bir algoritma güncellemesi.
Danny Sullivan, bu sıcak karşılamadan sonra, mücadelemi mühendislerinizden gizlememi söyledin. Neden? Gerçeğin rahatsız edici olacağından korktun mu?
Liderlik ekibi için bir soru: Nick Fox, Elizabeth Reid, Prabhakar Raghavan, Sagar Kamdar, John Mueller.
Neden internetten en üst düzey açık hava dişli sitelerinden birini sildiniz? Organik anahtar kelimelerim sadece aylarda binlerce düşüşte bir serbest düşüşte.
Cevap verecek hiçbir başvuru, açıklama ve insan nezaketi sunmuyorsunuz. Gazli yayıncıları, bize "daha iyi içerik yapmak" Kendi mühendisleriniz bana özel olarak Bing’i daha iyi sonuçlar için kullandıklarını söylerken.
Eylemlerinizin bir tanık ordusu yarattığını bilmelisiniz. Yok ettiğiniz her yayıncı potansiyel bir tanıklıktır. Susman Godfrey LLP gibi firmalar güçlü bir dava oluşturuyor ve DOJ izliyor.
İşimi aldın. Sesimi almayacaksın.
(PS Zaten iki yeni yerel işletmeye başladım. Google’ın aksine, yok etmek yerine inşa ediyorum. AI’nızı yaktığınız web sitelerinin külleri üzerinde eğitiyorum.)
#Googlesearch #antitrust #fraud #smallBusinessowner #Leadership #googleupdate #TechAccountability
This is Google. Think about all the YouTubers who got screwed by algorithm updates, while YouTube themselves lie to your face and say you just have to make what you love.
YouTube gave me 10k dollars, awarded me as a next up vlogger and gave me free exposure, then a year later they changed the algorithm and my 6 years of hard work dropped in the toilet. Literally only 2 people from my class who won that contest still have channels and one of them only does shorts now.
They’ve been doing this for 20 years or longer.
Google has probably destroyed tens of thousands of businesses, if not hundreds of thousands.
In my career, Google had a hand in killing at least 2 of the companies I’ve worked on, 8 and 7 figure businesses just deleted from the Internet.
Unfortunately if you rely on Google organic traffic you’re at their mercy. You’re better off building a business around Google Ads, optimize for customer acquisition costs, even then they can still kill you but they’re less likely to because you’re essentially paying them a tax for using their ad services.
Google is essentially the mafia. If you don’t give them their cut they’ll break your legs.
Would love to hear more, would you be interested in doing an interview and sharing some data for a blog post? We focus on SEO for B2B service businesses and have seen some interesting realities as traffic numbers drop.
In August of 2022, I made $14,000, my best ever month after years of consistently adding high value, searchable content to my website.
In September of that same year, an algorithm update reversed my growth trend.
I struggled for a year to fix it. Talked to “SEO experts” who knew less about SEO than I did. Watched YouTube videos, read articles, made so many changes to stanch the bleeding, and in September of 2023, another algorithm update crippled me even further.
In March of 2024, I had to let go my only independent contractor who I’d consistently given 30 hours a week of work to for two years. I gave her a 6 month heads up that I was in free fall and nothing was working. I kept her on longer than I should have because I felt bad.
Today, my website makes just $1,000/month. And I no longer do any sort of update to it as it steadily continues to lose positions in search of what little is left.
What had been the primary income for my family is now nothing more than some spending cash and it’s all thanks to algorithm updates.
Everyone is going through this. We were a million dollar a year company that went from organic to paid traffic. Adapt or die.
I’m curious about this too! I do believe Google has a monopoly, and much more control on who tops their search results. I also believe their SEO game to be a charade. I’ve heard some pretty crazy stories on how things work from current google account managers.
I think many are in your boat unfortunately. Google should be made to pay
Absolutely painful to read through this. More power to you.
Its not if by when. Building on anything that isnt open source, they have you by the balls and will squeeze when convenient or as collateral damage.
There should be an open source search engine.
Same thing happened to a global $100m affiliate rev/year company I used to work for. Every algorithm update just chipped away at the business even when we did everything world-class and by the books, got showcased by Google in their presentations etc.
Found out the hard way you can’t rely on SEO as your sole source of traffic, you need to diversify and ideally convert the users into an audience you control – newsletter, community, signed up members etc.
I am looking at this from a user’s perspective, and Google has provided me with useless search results for the last year. I have started using DuckDuckGo and Bing. I can only hope that more people switch to a different search engine.
They did the same to me but quite a long time ago now. It was a devastating hit that I never really recovered from or at least in a financial sense.
I had to shutdown my content business after 13 years thanks to 23 update! Imagine the handwork and time that was invested over the years…
HCU was a sledgehammer response with tons of collateral damage. Anyone who relied on well optimized content that wasn’t also a strong brand got absolutely nuked. The whole thing was Google basically saying “we can’t tell spam results from real results, so we’re just gonna use brand signals because those are harder to fake”
It ruined search more than it helped, that’s for sure.
relying on someone else’s website – Google/Youtube/Facebook/tiktok/amazon/ebay/instagram – is proven to be a fatal mistake time and time again.
Find a way not to put all your eggs in one evil tech giant’s basket.
Google algorithm updates always feel like layoffs
I hear you. My business was totally wiped out too.
The sheer, unmitigated evil of Google – combined with their blinding hypocrisy about really helping people – is appalling.
But it’s worse than that, as you’ve said. They’re evil, manipulative, and incompetent. My business, which though never successful, has supported me for 15 years is all but dead because of the recent updates. Google now prioritizes large firms that deliver a terrible product over my small business. Why the big companies pay to play. Beyond that, I honestly believe that Google wants to destroy small business. Google wants nothing less than absolute control over everything – they can’t control small vendors, so they’ll drive us out of business so they can create a world of monopolies, all tied in one nice bundle.
The only hope – and it’s a slim one – is that their own complete, total, and utter incompetence will drive enough people to other options for search. But my business won’t be around by then.
If your entire business is reliant on Google, that seems like it’s on you and not Google.
They don’t owe you or anyone anything.
One-trick-pony businesses. I don’t like a monopolist like Google either, but the blame is on you too.
Build a brand, use a mix of marketing channels. Don’t rely on one channel, don’t rely on one provider within that channel.
What was your value for which target audience?
Brother, I hate to be “that guy” but if a single google algorithm update put you out of business then maybe your business wasn’t that strong to begin with.
Google owes you nothing if you are relying on organic traffic from their free search engine. Everything changes. Diversify your traffic sources. Build a brand. This coming from somebody who has been in SEO for decades now.
All those people you named aren’t able to change anything. From Google business profile to search results, the reason no Google employee can ever tell you why something is going wrong or how to fix it is because none of them know. They have lost control of their algorithm. I’ve heard their ai is making most of the decisions now, which is why so many map packs are messed up. There’s no fixing it.
There is still money to be made with google, but only certain industries and in certain ways. And eventually even that will be gone. So make hay while the sun shines.
What is Google supposed to do? Keep pushing people to websites they don’t want to go to?
AI is the future and Google is adapting, you should probably do the same.
My analysis is Google became like Yelp pay to play.
The more you spend on advertising the better your rankings across the board including Organic search.
If your not paying for ads your google map will have poor visibility as well. Compare companies advertising to those not advertising and theres a clear correlation.
Google extorted me now I pay to rank “Organically”
It’s pretty clear that Google wants everyone to pay for ads now.
If your business isn’t a Google Ads customer, Google will not give you traffic.
Just check the SERPs. Page 1 is reserved for business sites. Blogs are in page 2 or lower.
I think the days of writing content and getting organic search traffic is over. Pivoting to Facebook and Pinterest is what will keep your content website alive.
Google became a money jar unless you pay on google ads or you won’t get traffic. This is the sad truth
A tale as old as… Panda.
A pitty no alternative to Google. This is the problem with monopolies
Don’t you think the actual problem is that more and more people are using chatgpt instead of Google search? At least in my bubble more and more people I hear that they do not even search for anything at Google these days.