Bu noktaya kadar birçok tanınmış ajansla aktif olarak çalışıyorduk. Ancak, ürünümüzün benzersiz özellikleri (pazar yeri, profesyonel ağ) nedeniyle, bu ajansların önerdiği stratejilerin çoğunun, ürünü ve hedef kitlemizi anlama konusunda eksik kaldığını fark ediyoruz.
Sonuç olarak, ürünümüzün benzersiz derecede karmaşık olduğunu ve tüm ayrıntılarını anlamanın uzun zaman aldığını fark ettim ve aşağıdaki konulara odaklanan dahili bir SEO ekibi oluşturmanın faydasını görebiliriz:
- Teknik SEO (dahili bağlantıları/URL yapısını tanımlayın/sürdürün, düzenli denetimler gerçekleştirin ve ilerlemeyi raporlayın, hız sorunlarını düzeltmek için mühendislerle çalışmaya değer, vb.)
- Ürün Odaklı SEO / Programatik SEO (ölçeklenebilir SEO fırsatlarını belirleyin, mühendisler ve tasarımcılarla işbirliği yapın, vb.)
Tam zamanlı, uzak (ABD, Kanada) bir çalışanı işe alacağız.
Bu pozisyon için işe alınırken dikkat edilmesi gereken bazı şeyler nelerdir?
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What they promise to do and the timeframe.
If they repeatedly promise the 1st page in weeks, that’s a red flag.
Well, I would have advised you to chose an agency or Freelancer that understands your product, business goals and audience in the first place. 😉
If you employ someone this is also one of the first things I would look for: Someone who truly understands how customer journeys work, how different channels influence each other, what UX is all about, what are good/bad KPI etc. The reason is, SEO gets more complex and multimodal all the time.
Secondly I would look at soft skills: How communicative someone is, how good he/she can explain SEO to different departments, team playing attitude etc. – You do not want someone with excellent expertise but unable to argument with others that have connection points.
Third, there are the hard knowledge factors: No1 is a lot of pracitcal experience, best would be inhouse & fresh agency background. Then there is technical understanding, a good feeling for content quality, Users and also Conversions. As SEO constantly changes i would also go for someone that is willing to go to conferences, reading SEO Blogs etc.
I know this a lot to ask and find, but those are the factors i went for when I were looking for employees in my SEO team back then.
If you are hiring your first full time SEO for a product that is complex, you should look for a mix of technical skill and the ability to think like a product person. Agencies usually miss context because they never live inside the product long enough.
Here are a few things I would look for:
1. Strong technical SEO
They should know how to run audits, read logs, map URL structures, understand crawling and indexing, and work with engineers without slowing anyone down. They need to know how to catch speed issues, internal linking problems, broken templates, duplicate content, and things like that without someone pointing it out.
2. Programmatic and product led thinking
This role is not just “write some content and build links.” You want someone who can find scalable SEO wins based on how your product works. They should be able to look at your data, your supply and demand side, your categories, and build pages or systems that help search engines understand the whole network.
3. Clear communication with engineers and design
A good in house SEO needs to explain the “why” behind their requests. If they cannot break things down for engineers in a way that makes sense, you will hit a wall fast.
4. Comfort with long learning cycles
Since your product takes time to understand, avoid people who jump around jobs every year. You want someone who is patient, curious, and willing to dig deep into the product.
5. Proven examples of driving organic growth
Ask for real case studies. Not vague claims. They should be able to show you before and after data, explain what they did, and show how it changed traffic and revenue.
6. Systems mindset
You want someone who builds repeatable processes, not random tasks. They should know how to set up frameworks for audits, internal linking rules, keyword grouping, content templates, and tracking.
If you can find someone who blends technical skill with product thinking, you will get far more value than any agency. Agencies can be good for basic tasks, but complex products almost always need someone in house who lives it every day.
p.s. Not looking to engage another agency. Appreciate the DMs, but regardless of how good you are, I am set on hiring in house for this role.
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You’ll want someone who’s curious enough to really learn your product and patient enough to connect all its moving parts. Look for candidates who can explain SEO ideas in plain language and give real examples of how they improved visibility or fixed confusing site experiences. Ask how they’ve worked with designers or engineers in the past since this role will rely on teamwork. A great fit will notice patterns in how people use your platform and turn those insights into simple ideas that attract the right audience. Think of someone who enjoys untangling messy puzzles and can spot opportunities hiding in plain sight.
No amount of technical SEO will make you rank. As long as your internal links are linking, you are good.
The only question that your SEO prospective employee must answer is what they do to establish Topical Authority, what they do to source links from other websites, and how they report on Average Position per keyword per page per country?
Answers you are looking for:
“I create content, targeting niche-related keywords, to establish ourselves as the authority on a topic.”
“I use my to acquire backlinks from legitimate websites.”
“I report the Average Position using a tool like Sitechecker or Looker Studio.”
If the guy knows n8n and a little programming, he can also create an automation that, for example, generates page titles that consider the keywords suggested by Google Search Console, per page.