Gösterimlerde ani artış ama site yeniden oluşturulduktan sonra sıralamalar ve tıklamalarda bırakın

4 Yorum

1. BillOakley

   Temmuz 21, 2025 - 4:23 am

   It’s impossible to say exactly without knowing the specific detail of keywords and pages where this shift has occurred, but there’s a distinct possibility this has nothing to do with your site changes.

   You might not be aware, but since earlier this year there’s been an effectively Internet-wide phenomenon in SEO taking place that’s sometimes being referred to as “the great decoupling” – where clicks (for certain types of searches) plummet as impressions grow, as a result of Google’s AI Overviews leading to a huge increase in “zero click searches” (where users get their answer from the AI generated summary and therefore don’t click through to the source).

   Of course, I can’t rule out something else going on with your site without knowing the specifics, but given how similar what’s going on with your GSC data is it’s very possible that’s what you’re seeing.

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2. Starter-for-Ten

   Temmuz 21, 2025 - 4:23 am

   Have a look at the terms you’re ranking for before and after, you could be now ranking for a key term that has way more search volume, but you’re in a lower position for these keywords, thus reducing the overall averages

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3. slapbumpnroll

   Temmuz 21, 2025 - 4:23 am

   AI Overviews

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4. WebLinkr

   Temmuz 21, 2025 - 4:23 am

   This looks like decoupling – caused by Google AIO or AI mode.

   Q1: Did you change any URLs/slugs? If not, then you’re probably fine

   Q2: Did you lose rank positions? You can check the domain in SEMRush’s public DB if you didnt setup SERP reports before after – but my guess is that you maintained a lot of rank posisitons and they are now designated with a diamond = AIO mode.

   Basically – your content is being read after being synthesized on Google’s home page.

   What happens is that impressions go up or plateau and licks go down, so your CTR nosedives and you get the aligator graphs.

   You need to move content up above Q&A / PAA type content

   >
   Is it possible that Google is still re-evaluating the new structure, even though most of the content remained the same?

   Google doesnt “evaluate” your site structure for ranking // There’s this age old myth that “spiders” render your site and examine your sites architecture / layout. Bots are much simpler – and spiders dont actually exist…bots just fetch pages and bots and indexing systems mostly process raw html – the site’s design just doesnt fit into SEO

   >Could Elementor’s frontend output (JavaScript, HTML structure, CLS issues) affect crawlability or ranking signals?

   Unlikely

   >Is this behavior consistent with sitewide quality reassessment?

   Google doenst know/track if you redesigned your site. For most of our sites, we are on constant changes/iterative updates. But it doesnt assess your site – this is conjecture invented outside of Google when there was a vacuum on how Google words

   >Any chance the URL changes alone caused a temporary or lasting disruption?

   If you changed URLS, you would definitely have lost positions, even if temporary – but changing the CMS to allow it to happen is way above Google’s paygrade or interest levels

   >Expanded and improved content on key pages.

   Google doesnt care or know if content is better – sorry. And you have to stay ranking for users to be able to read that content

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