SEO profesyonelleri ve site sahipleri için bu kırmızı bayraklar yükseltir. Kullanıcılar kaydırma, tıklama ve hatta okumadan ihtiyaç duydukları cevabı alırlarsa, yayıncılar trafik, görünürlük ve katılım fırsatını kaybederler.
Bu konudaki düşünceniz nedir?
In the near future, you won’t get traffic for informational searches that aren’t specific to your business anymore (ex. “what type of doctor do I need for a sports injury”). But the authority that determines when you will be recommended for transactional intent searches (ex. “who are the best physical therapists near me”) will be judged by the content that exists that either mentions you in context (brand) or is written by you on your site. If anything, it’ll drastically cut down on low-effort or poorly targeted fluff that’s written just for the traffic incentive. Up to you to decide whether or not the new balance is worth the investment.
AI is taking away people’s jobs on a large scale. This is nothing new. Not only content creators will be out of work, but many other professions as well.