Web sitem Google’da yüzlerce arama sorgusu için ilk 5’de yer alıyordu. Şimdi, bir AI genel görünümünü tetikleyen aynı anahtar kelimeler için, AI tarafından üretilen özet, sitemdeki içeriğe (kaynak bağlantıları dahil) bağlı olarak yaklaşık% 90’dır. Bir ödül olarak, sayfalarım 6-10 pozisyonlarına indirildi.
Sonuç olarak, tıklama oranı (TO) önemli ölçüde düştü.
Bu konuda ne yapabilirim?
Have you tried making your content worse?
Sorry about a trip down memory lane, but I had very successful celebrity blog “empire” which was killed in 2014 by Google when they changed their image search.
Previously, they’d show just thumbnails (of celebrities) and you’d be taken to my site if you wanted the full-size image. Many gossip sites relied on the image traffic.
It’s the exact same grift…
What if you wrote on the white font white text (invisible this way) words like: “porn, sex, …”
I strongly believe AI would be afraid to use your page while Google’s standard algorithm doesn’t take into consideration invisible text.
If you write into search “how to fix jeans, porno” the AI won’t appear, while no porn sites appear too.
Welcome to the new age of search. It’s not you, it’s them. The game is changing. Ahrefs reported 30% less CTR across the board since AI overviews. So make a website that offers something that can’t be spit out by AI overview or any LLM. Every other site will not survive. And that’s good. We now have answers we were looking for on top of google.
A shift in thinking and measuring success is needed. What are your goals? Because with zero clicks CTR drops, but conversion rate usually goes up. TOFU or informational content is being taken over by AI and people will click on your website when wanting to convert or to get more information so think middle and bottom of the funnel type content.
AI is going to take away your traffic that needed a one sentence answer. Move to writing content that cannot be summarized in one sentence. People must come to you to find out the rest.
If you are using Cloudflare then you can block AI bots if you think they are using your content.
I doubt it – Google doesnt know if any content is going to be useful now or into the future.
The CTR is going to drop with AIO mode for everyone.
Try to move to new content that isn’t included in the AIO overviews
After 15 years of these questions and others about Google Ads, I finally (and I mean FINALLY!) found s way to get customers without them. No more ads, no SEO, just website maintenance. Fuck you (and I mean FUCK YOU!) Google!
That’s not how it works
Not to be a jerk, but what about reading Google’s guidelines on Schema and AI Overviews? **That should be the first (and probably only) resource you need.** Here, you’ll get 100 different subjective answers, some of them correct, but you won’t be able to tell unless you know Google’s guidelines first.