Şirketinizin/müşterinizin şirketindeki olası satışların ne kadarı SEO’dan, ne kadarı Google Ads’den geliyor? Kalite açısından, SEO potansiyel müşterilerinin Google Ads’den daha kaliteli olduğunu mu düşünüyorsunuz yoksa tam tersi mi?
Aralık 22, 2025
Google Ads’e kıyasla SEO’dan ne kadar potansiyel müşteri elde ediliyor?
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Honestly, depends on the client and how competitive their market is. Majority I would say are around 75% paid/25% organic SEO.
We have a client that is daily scaled out with both. Excluding LSA ads and excluding GBP leads, There is usually a 2:1 to 3:2 split between SEO and Google ads.
This will vary depending on your vertical. The above was for an injury attorney in a very highly competitive market.
Edit: it’s also important to note that the example I gave is a firm with a very strong brand. We have clients that don’t have as strong of a brand where the ratio is inverse.
Statistically speaking: People click on the first ranking result – otherwise it wouldn’t have the highest spot and the highest conversion rate.
But you need to understand the keyword and intent. Also – you need to avoid this BS that the intent in the content is some ranking impact – its just having a new SEO BS moment.
In some industries – like MDR/SIEM – organic doesnt get enough clicks to convert – Ads take them all
So you really need to understand the research journey and customer journey
When I had unlimited PPC budgets and we had 20X organic traffic, we saw a 30/70 split PPC:SEO
# Everything in SEO is going to be “depends”
so if you ask a super broad question like this, you need to expect bad, generic or misplaced advice
SEO leads usually have higher intent since they’re actively searching. Quality tends to be better than cold ads.
I work with law firms. It really varies for our clients depending on organic rankings, location, practice areas, and how much they are spending on ads. However, I would say that, if the company is spending decent on ads, that is usually the biggest driver of leads. Organic is then #2 and direct is #3. Those 3 usually make up 85-95% of the leads. I should add though, the paid leads are typically less likely to convert, organic is higher, and direct is the highest.