Herkese merhaba. Bir müşteriyle yaşadığım bir durumla nasıl başa çıkılacağına dair tavsiye verebilecek/ışık tutabilecek birisinin olup olmadığını merak ediyordum.
Bana müşterinin "SEO’nun daha iyi durumda olduğunu duymak istiyorum" ve topladığım kadarıyla istatistikler bir nevi göz ardı edilmiş, diğerleri sadece odaklanacak olumlu şeyleri bulmaya çalışmışlar, ki bunu yaparken pek rahat değilim.
Son zamanlarda, müşterinin ayda birden çok kez SEO numaraları hakkında görüşmek istediği görülüyor ki bunun pek yararlı olduğunu düşünmüyorum. Bunun neden çok olumsuz görünmeden müşteri dostu bir şekilde yardımcı olmadığını nasıl açıklayacağımı bilmiyorum.
Bu durumu nasıl halledersiniz?
If a client is asking for this, they’re having trust issues.
First, give them access to their own tools. Clients should always own and have access to their GA and GSC.
Then, client education and nailing down KPIs. What do they mean when they say they want to see it “doing better” – constant improvement? Do they feel it is bad? Based on what? You’re the expert so you need to explain to them what doing better looks like.
Meetings aren’t better than work. They don’t want to pay a bill for you to be their SEO therapist (although you are that) they want to pay you to work.
Basically this is one, maybe two meetings, you need to talk them down from the ledge and get on the same page about KPIs.
In the past when this has happened to me, there’s been pushback about budget, but it could be anything.
I have a client who does this periodically. It’s the silliest question if you stop and think about it.
I also know that those who pay the least expect the most. Your time for a weekly meeting has value.
Therefore, take the meetings and use every one of them to upsell the client. (Edit: By listening!)
Either wear them down through their phase of inquisitiveness until it peters out, or get more monthly money by chasing every grandiose idea they have regarding how to do your job.
My answer is over simplified. There’s nuance to consider. My point is take the first few meetings and get something out of it.
Improve the relationship, solidify the MRR, teach the difference between vanity metrics and numbers that matter, explain how location impacts results (so you can Google yourself all day and get a different answer), learn where you can do better, decide if you even want the client, and otherwise clear the air.
Just say addition monthly hours are charged at $300 p/h, in blocks of two hours.
We could use that for meeting.
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I keep saying this to both clients and providers; what does your SOW show? Your SOW both sets the tone/expectations, and is your fallback when scope creep becomes an issue.
All great advice here. Most importantly, hold it with open hands. If their trust issues are deeper than their value of your expertise, be ready to say goodbye to them as a client. This client isn’t worth your time if it becomes a persistent issue, even though it sounds like the need your services.
“A man convinced against his will, is of the same opinion still.”
The only SEO metric that matters is SERPs.
Are you providing SERP charts to your client on a monthly basis?
For later reference, be clear on deliverables BEFORE signing a client. The worst client we ever had (and also the biggest at the time) started demanding nonsense like this.
Educate your clients so they understand things like impressions, conversions and clicks are not SEO metrics. In fact, it’s possible to get MORE clicks while DECLINING in the SERPs (the only metric that matters) because of the way SEO works. So you could literally not be helping them AT ALL and they’re getting more clicks.
We turn away a lot of possible clients because they have no clue how SEO works and they are usually the worst clients. When they start demanding things like conversion (not SEO) or web design (not SEO), I know they’re not someone we want to work with.
Stick to the statement of work or the contract and give them what they paid for.
Sounds like sometihng is missing – maybe the client doesnt understand the data.
>I don’t want this client thinking that SEO is always “doing better
But it should and it can.
Clicks aren’t the only metric – moving up ranking position, adding more keywords, adding more visibility assets, deploying more pages.
Are you telling me you’ve gone to their GSC and looked at every page and every page is ranking and getting clicks? Bet you that 80% of traffic goes to the top 10-20 pages. What about the rest?