Herkese merhaba,
Bunu yazarken biraz gerginim ama işte böyle.
Yakın zamanda Avustralya’ya göç ettim ve burada kariyerimi sıfırdan yeniden inşa etmeye çalışıyorum. Memleketimde yıllarca medya ve dijitalde çalıştım ama yeni bir ülkede yeniden başlamak… açıkçası oldukça zordu. İş bulmak beklediğimden daha zor oldu, bu yüzden hizmet sunmanın ve umarım biraz ilgi çekmenin bir yolu olarak ilk uygun web sitemi oluşturmaya karar verdim.
Web sitem heapsdigital.com.au, şu anda bing’de arama yapamıyorum, dizine eklenemiyorum.. belki biraz zaman alabilir. Yüksek sesle gülmek.
Dürüst geri bildirimlerden, tasarımdan, metinden, yapıdan, UX’den, SEO’dan, rahatsız edici veya kafa karıştırıcı olan her şeyden gerçekten memnun olurum. Özellikle sadece hoş görünmekle kalmayıp gerçekten dönüşüm sağlayan siteler oluşturan insanlardan haber almayı çok isterim.
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Great start.
Add Search Console + sitemap, clarify your value prop, and include testimonials.
first off, props for putting yourself out there. rebuilding in a new country is no joke.
without diving super deep, one thing i always check is clarity above the fold. if i land on the homepage, is it instantly obvious who it’s for and what problem you solve? sometimes we know what we mean, but a cold visitor doesn’t. tightening that message can help conversions more than design tweaks.
for indexing, have you checked search console to see if there are crawl errors or noindex tags hanging around? bing can be slow, but usually there’s a reason if it’s not showing up at all.
overall though, it’s a solid step. are you targeting a specific niche in australia yet, or keeping it broad for now?
First off, respect for putting yourself out there like this. Migrating and rebuilding from scratch takes serious guts. I actually went through the site so here’s honest feedback.
The good stuff: your pricing is transparent and competitive, the $300 landing page offer is a smart entry point to get early clients in the door, and listing real names and experience on the team section builds trust. The overall structure (services, pricing, FAQ, contact) follows the right logic for a services site.
Now the honest part.
The biggest issue is that the site feels like it’s trying to rank on Google more than it’s trying to talk to a human. Phrases like “design-led Sydney Web Design and development studio specialising in premium yet affordable websites for businesses across Australia” read like they were written for a crawler, not a person. Your potential client is a small business owner in Sydney who’s overwhelmed and just wants someone they can trust. Talk to that person. Right now you’re talking past them.
The hero headline “Performance Base Web Designer” has a typo (should be “Based”) and it’s vague. A plumber in Fairfield doesn’t care about “performance base.” They care about “will this get me more phone calls.” Lead with the outcome, not the method.
There’s a lot of duplication in the page content. Several sections repeat almost word for word (the feature cards, the about text, the team intro). It makes the page feel longer than it needs to be and gives the impression it wasn’t fully polished before going live. For a web design studio, this matters more than it would for other businesses because the site IS your portfolio. Every rough edge is a client wondering “is this what my site will look like too?”
The space theme with the astronaut imagery is fun but a bit disconnected from the service you’re selling. A local business owner looking for a web designer in Sydney might not immediately connect with astronauts floating in space. It’s not a dealbreaker, but consider whether it’s building the trust you need or just looking cool.
One strategic suggestion: you have zero social proof on the page right now. No testimonials, no case studies, no “here’s a site we built.” I’d take that $300 landing page offer and actively give away two or three for free to local businesses in exchange for a testimonial and a before/after case study. That section on your homepage will convert harder than anything else you could add.
The Bing indexing issue you mentioned is probably just time, but make sure you’ve submitted your sitemap through Bing Webmaster Tools and Google Search Console if you haven’t already.
You’ve got the skills and the right instinct to price accessibly. Just tighten the copy, cut the duplication, and get some proof on the page. You’re closer than you think.