Uzaktan çalışırken ve fiziksel bir ofisiniz olmadığında web sitesinin görünürlüğünü artırmanın en etkili yolları nelerdir? Uzak bir işletme, yerel SEO’sunu nasıl geliştirebilir ve birinci sayfaya yükselmek de dahil olmak üzere daha yüksek Google sıralamaları elde edebilir?
Ekim 31, 2025
Fiziksel Ofis Olmadan Yerel SEO Nasıl Güçlendirilir?
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You work remote – which means you aren’t in the local track, you’re in the national one.
There is no magic way to game the local system to get what you want – it’s always going to be “he/she who has the most 5 star reviews (based on geo data from the reviewers phone), with a PHYSICAL LOCATION, and WHO IS CLOSEST TO THE SEARCHER wins”
When I refer to local system – I’m talking map pack, where most people are going to look first for a business they can trust.
Google (who did something right for once), put these safeguards in place to stop people (who had massive authority/blackhat voodoo) from gaming the system and scamming people (not saying you are but context is key).
Guessing by your screen name you’re in the therapist niche. I strongly suggest you link up with a network who’s got the juice/funnel system to get you customers. You won’t have the firepower needed to play on a national level – this is why your competitors in your city have physical offices.
Citations and geotargeting your web pages
You need to create unique “service area” or “local landing” pages for each city you want to target, even if you’re not physically there. In addition to that, you should also build local citations and get backlinks from your target areas, which helps reinforce which service areas you’re targeting.
Competing without an address is tough, but possible. Focus on these key strategies:
1. **Google Business Profile with Service Areas** – This is crucial. Create a profile, hide your address (if using a home office), and specify the cities/regions you serve. Fill it with photos, posts, and actively collect reviews.
2. **Get a Local Phone Number** – Use a service like Google Voice to get a number with the local area code. Display it prominently in your website’s footer and contact page.
3. **Optimize Your Website for Local Keywords** – Create location-specific pages (e.g., “Marketing Services in Miami”) and include your city/region in title tags and meta descriptions. Blog about local topics.
4. **Build Local Citations & Links** – Ensure your business Name, Address, and Phone (NAP) are consistent in online directories. Earn links from local websites.
5. **Leverage Social Media** – Clearly state the areas you serve in your bios (e.g., “Serving Chicago and suburbs”). Join local online groups and use local hashtags to increase visibility.
**Key Takeaway:** Stop trying to fake an address. Instead, prove your local relevance to Google by serving your target community online and through your optimized profiles.
Start by making sure your business shows up clearly for your area. Consistent name, address, phone across all directories, location specific keywords and genuine online reviews. If you’re looking to get a more structured push and bump things further, you might want to consider working with an agency like Taktical to help refine your strategy and avoid wasted effort.