Herkese merhaba,
Birkaç ay önce kendi dijital ajansım üzerinde çalışmaya başladım. Farklı kanalları test etmek için temel bilgileri bir web sitesi, bazı sosyal medya etkinlikleri ve küçük bir bütçe oluşturdum ancak tutarlı müşteriler bulmak beklediğimden daha zor oldu.
Kişisel bağlantılar aracılığıyla birkaç işletmeyle çalıştım ve kampanyalar iyi performans gösterdi, bu da bana hizmetin kendisine güven verdi. Şu anda en zor kısım kendi çevrem dışından müşteriler bulmak. Birkaç ücretli kanalı test ettim ancak henüz ibreyi tam olarak hareket ettirmediler.
Daha önce bu aşamadan geçtiyseniz, başlangıçta sizin için gerçekte ne işe yaradı?
A digital marketing agency that doesn’t know how to market itself is not a big confidence booster for prospective clients.
Nonetheless, I’ll tell you how I built mine. I started by using old school marketing. I did drop ins. I made phone calls. I sent out mailers (FedEx envelopes because everyone opens a FedEx envelope).
While I was doing that, I started sharing what I know for free on forums, in my newsletter, on social media, etc. I continue to do that, and now people come to me.
Write a case study on your campaigns that have performed well. You can use that for advertising, or just sharing with other companies in the same industry.
Really helps if you have a story to tell, like “how we got a local plumber 100 more leads in August with x strategy”
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The jump from warm referrals to strangers is always the most painful part. What tends to work early for small agencies is picking a very specific niche plus service combo, then doing very targeted outbound to people who clearly look like your ideal client rather than relying on broad paid channels. For example, make a simple list of 50 to 100 companies in one niche that you understand, find the right decision makers, and send short, plain emails that 1 mention a specific problem they likely have, 2 reference a result you got, and 3 ask a tiny, low friction question instead of pushing a call. If your offer and targeting are tight, you can get your first consistent flow of conversations this way without a big ad budget. I spend pretty much all my time designing and fixing these kinds of campaigns for small agencies, and the biggest wins usually come from tightening the positioning and the first 2 lines of the email, not from sending more messages.
BNI and Chamber of Commerce work for many, but nearly all of my clients came through me or a service doing cold calls on the phone.
We had some success with cold email campaigns.
Read of a guy on Twitter who said he put a job offer for a marketing manager on Indeed. Interviewed all the applicants and asked about the company they already worked at, what the problems were, and why they were leaving. Then took that info and cold called the companies, told them he could see what they were struggling with, and closed the sale. He claimed a 35% strike rate.
In my experience, the older the business owner, the more likely they are to hire. Target boomers or older GenX owners who are looking to be more efficient in their operations.