Herkese merhaba, web sitesi oluşturma konusunda biraz deneyimi olan bir işletme sahibiyim ancak SEO bilgim pek yok. Yakın zamanda web sitemi bir şirkete yaptırdım ve onlar, sunulan bireysel hizmetlere ayrılmış bir sürü sayfamın yanı sıra yakınlardaki kasabalara ayrılmış sayfalarımın olması konusunda kararlıydılar. Biraz karışık buldum ama yine de devam ettim.
Artık onlarınkini kullanmak için aylık bir ücret ödediğim için kendi web sitemi oluşturma işini üzerime alıyorum. Bu sayfalar gerçekten göründüğü kadar gerekli mi? Belirli hizmet bölgelerine yönelik sayfalar, şehirlere göre sayfalar, olası her türlü hizmete ilişkin sayfalar. Görünüşe göre Google için işe yarayan bir şey, bir insan ziyaretçi için en iyi görünmeyebilir veya işe yaramayabilir. Ve şirketin benim için oluşturduğu web sitesinden, sadece birkaç sayfadan oluşan eski web siteme kıyasla pek fazla potansiyel müşteri elde edemedim.
They botched it
It sounds like they may have over-optimized at the cost of degrading user experience. I would also disagree with that tactic. There is an SEO advantage to having pages dedicated to services, but use your best judgement to balance having many pages with actual user experience.
I was in a very similar position. The company I used was not hardly any thorough at all. 6 months went by and hardly any of my pages ever ranked for anything.
I took it a step further and created nested pages of neighborhoods (10 neighborhoods for each city page). The slugs are very refined and the content is very specific, direct and includes lots of local references to the local lifestyle and hotspots. Every page that has been indexed so far organically ranks #1 even over multi-million dollar company websites.
You must use plenty of non-duplicate external and internal links. 1 external link to the city itself (Google Maps link works great) and 1 external link to a nearby landmark or business. The language MUST be natural. AI can read right through keyword stuffing.
The rest should all be natural mentions of services and service areas you provide, each with their own link. They must not be duplicated. For example, if you have “water heater repair” listed 3 times on one page, only internally link the first mention of it. Do not link any following.
Hope this helps! If you would like a link to the website, dm me
Location Pages are a really interesting topic to me. I’ve both seen them work, and not. More often than not, I have seen them not work, with a few notable exceptions. In fact I did an experiment on a dozen sites where one by one we removed location pages and updates the content accordingly on the service pages, and all saw significant increases in ranking and lead generation.
You can absolutely localize your content by mentioning areas served/etc, in your service pages. Now, the part that group did get right? If its a service you want to make money from? It should be a page.
Imagine going to a restaraunt and no one handing you a menu, bad experience. Imagine walking into a store with no labels, even. Just aisles. Good luck figuring it out! Just like humans need context, so do search engines. Your site structure and your content can provide the lions share of that context. Then it comes down to backlinks and a clean tech stack, really.
Create a logical hierarchical structure. Break down your services into categories and post your content within the categories. Post your pages and within the categories, utilizing all the obvious onsite seo elements. youre good
I personally really like location pages. They help target the exact locations and audiences you want, so yes, if I were you, I’d keep these pages. That said, your main service pages are more important, so focus on those first. After that, you can update the location pages if they’re not ranking yet.
Google doesnt care about page “types” – how designers/writers/SEOs categorize pages is of little consequence to Google.
Having pages dedicated to individual pages isn’t inherently a good/bad idea – it depends on whether the search market justifies it.
But what tends to happen a lot with this strategy is that they block/cannibalize each other.
If you r business is building websites – and people in those cities google “Web design + [city]” and they’re leaning on greater relevance/keyword match – it might work. But individual pages like “Web design NYC” and “Web design NY” and “Web design New York” would definitely block each other.
Its a system – and I repeat this a lot – so it depends. There’s no one-size fits all – and even sites in the same industry, exact same space – with different topical authority, have different rules to live by unfortunately.
> It just seems like what might work for Google might not look or work best for a human visitor.
I dont know that there are other types of visitors? I dont know that Google looks at pages like that
It really hurts me to see bad SEO agencies waste business owners’ time and money