Bunu olabildiğince açık bir şekilde açıklamaya çalışacağım…
Bir müşteri bugün SERP’lerde kendi sigorta acentesinin bir listesini bulduğunu belirten bir e-posta gönderdi. Ancak buldukları sayfa, aslında kendi sitelerinde bir “rehber” oluşturan ve bir grup başka sigorta acentesini kendileriyle ilgili bilgilerle listeleyen (onlarla hiçbir bağlantıları olmamasına rağmen) farklı bir sigorta acentesinin web sitesindeydi.
Bunu, diğer sigorta acentesinin temelde farklı acenteler (müşterim gibi) için sıralamaya girmeye çalıştığı ve onlardan trafik çalmak ve belki de başlangıçta diğer acenteyi arıyor olsalar bile sitelerine gelen birini dönüştürmek için yorumladığı şeklinde yorumladım.
Açıkçası bunu daha önce görmedim. İronik bir şekilde bu aynı zamanda listeledikleri ajanslara bir geri bağlantıyla da sonuçlanıyor, ancak esas olarak bunun daha önce rastlamadığım bir siyah şapka taktiği olup olmadığını merak ediyorum.
Bunu daha önce gören var mı? Eğer öyleyse, bir şey yaptınız mı?
Well, what makes this tactic odd is it’s a competing agency. The way it’s suppose to be done is simply run separate directory website that appears neutral and third party. Get what I mean….
Yeah I’ve seen it before, it has little or no value as the page might be bottom of page one for the exact match keyword at best. Normally the page redirects to their home page as well so it doesn’t even mention the competitor on the click. It’s really low level stuff that isn’t going to convert. If I look for Brand A and I click and it’s Brand Z I’m going to pogo stick right out of there
Yes I have. A dentist of mine is inside a specific shopping center. let’s call it Thames – as example, not a real place. He called his office Dentist in Thames because the shopping center is called Thames and is near the river Thames. Another nearby dentist is using the fact to rank #1 when people search for Dentist Thames. Even though its not the thing people want.
They might be leveraging their stronger authority to channel traffic from competitors with zero authority to their website.
Bold move. Ballsey.
This happens a lot in SaaS. Email companies, for example crewt comparisons about the “best newsletter app”, pitting themselves at the top and the most obvious choose while their competitors are listed as options, although, obviously, not as good of an option.
This gets them ranked for that specific keyword and hopefully the majority of visitors see their app as the obvious choice.
Risky, but it could pay off, especially if you retarget visitors with a Meta pixel.
This tactic is sounds a LOT like a “doorway page” – a page with no value designed to get traffic to redirect elsewhere- which Google is particularly sensitive to
It might work today, but it won’t last.
Very 2000-ish. Not sure if it still works
It happens a lot in saas, and they do comparison blogs where they compare top 10 competitors and they list themselves 1st. And try to for “best saas tool” or “top 10 crms”.
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Likely a ‘best insurance agencies in…’ page with them as the top choice — and it’s most likely being done to capture AI query mentions.