Özellikle yerel işletmeler için.
Bir kasabada bir çatı kaplama işiniz olduğunu varsayalım.
Daha fazla geri bağlantı, benzer olanlar ve bazıları rakiplerinizden daha iyi, ancak daha yeni yollar oluşturdunuz.
Daha iyi bir web sitesi (doğru başlıklar, CTA’lar, kullanıcı dostu ve çalışma tasarımı, sadece AI içeriğiniz değil hedef kitleniz için yazılmış bölümler, gerçek görüntüler vb., Gerçek incelemeler vb.
Ancak, hala ilk sayfada sıralanmıyorsunuz.
Artık daha fazla geri bağlantı oluşturmak gibi birkaç seçeneğiniz var ve bu muhtemelen işe yarayacaktır, ancak zaten çok az iyileştirme ile 100 $ ‘dessiniz.
Yalnızca seçenekler; Daha fazla inceleme almak, daha fazla yerel sayfa oluşturmak veya blog yazmak.
Yani geri bağlantılar bir kenara, elbette hala çok pahalı değil, PBBS gerektirmiyor.
Bazen SEO’nun yetenekli olduğu için ödüllendirildiğiniz bir beceri gibi daha az hissediyorum, çünkü genellikle ‘Better BackLinkz’i satın al’.
Yerel bir işletme için sıralamaları artırmak için beceri setimi gerçekten çalışabileceğim ve kullanabileceğim bir yöntem istiyorum … bu da paramı en iyi PBN’ye sahip birine teslim etmiyor.
Bu nedenle, bazı müşterilerle zaten zor olan daha fazla inceleme almaktan başka, sayfalar oluşturma (mevcut olanlar optimize edildiğinde ve iyi sıralanmadığında), yine de bloglar oluşturabilir ve sizi bir şekilde ödüllendirmek için Google için birbirine bağlayabilir misiniz?
Şüphesiz, web sitesinde ‘çatı onarımının maliyeti nedir?’ yerel olarak, yapay zeka genel bir bakışta görünmelisiniz ve insanlar da sormalısınız, değil mi? Sağ?! Bu topikal otorite, değil mi?
Gerçekten dışarı çıkıp 3000 dolar ve her web sitesini 500-1000 dolara sıralama şansına sahip olmak için bir PBN inşa etmek zorunda mıyım?
Elbette bu tek yol değil. Elbette bu yol olmamalı.
Umarım bazı insanların hala 2025’te SEO için çalışan yöntemleri vardır.
Web siteleri yapmaya ve onları sıralamaya devam etmek istiyorum, ancak backlinks’e bir sürü para atmadığınız sürece düşünmeye başlıyorum, o zaman saygın bir iş için iyi inşa edilmiş, iyi tasarlanmış ve kullanışlı bir web sitesi sadece anlamsız.
rastlamak
Local roofing company with a local SEO and blog strategy. Blogs represent most of the traffic, but service pages perform strongly as well.
Blog posts sometimes get links from local media, etc.
$50k/week worth of leads flowing to their biz dev channel via SEO.
For something like roofing, SEO is isn’t going to bring you to the top of your local search page faster than sales outreach will for at least a while. People using your services locally and will want to support you – and showing that support, putting a spotlight on the homeowner? Sending them the link when you’ve made some content related to your job with them? That’s great content for a newsletter, and that homeowner is going to send it to their friends and say “Take a look at my house! This guy was great!”. Having them write testimonials for you which include how your business goes the extra mile, photos of your work (before and afters photos), maybe even fun content that people can engage with, like providing information about safety, or showing people how the work is done, or even encouraging strapping young lads into summer employment? These are the things you should be posting to your website. Writing the occasional blog about new, innovative products or installation techniques, using long-tail and short tail key words in the content you write, and implemented over a long period of time are going to work EVENTUALLY. All of these things will guide people into the sales funnel before SEO has the ability to take hold and rank you among your leading local competitors. You can place ads to boost traffic, but good old fashioned sales is your best bet short term.
But if you’re looking to secure projects this summer? You’re going to need to pound the pavement to drum up some sales so that you have things to develop content around. Because your services are local, the best way to establish yourself is by engaging with your immediate community. Take a drive around some local neighbourhoods and look for roofs that are in rough shape. Leave marketing materials for them – even ones you produce yourself. Talk to contractors to do repairs on things like interiors, and make friends so they can recommend your business to their clients. Connect with local Real Estate agents, build relationships with them, offer to produce content for their websites (Realtors love to offer home maintenance tips to their client list, and many of them have e-newsletters), link through them for more exposure. Realtors often pay for marketing services and the more they can add in terms of content, the better. They will recommend your services to new buyers. People often reach out to their real estate agent when they need referrals for home renovation and maintenance. If you have ANY personality what-so-ever, you should be leveraging social media as well. Show people who you are and why they should hire you.
Having a well developed website is a GOOD IDEA – not enough people in your industry give it the time of day. With more and more people finding their home maintenance services online, it’ll do a lot of heavy lifting to make you look like a competent expert in your field who is capable of providing incredible service.
SEO is helpful, and is even MORE helpful once you’ve done the work to establish your brand digitally.
Listen, being a business owner means having to wear a bunch of hats. You save in money what you’re willing to grind out yourself. It might be worthwhile to pick up some knowledge in digital marketing/public relations and sales before pouring a bunch of money into a digital strategy that isn’t going to immediately work out for you. SEO CAN be helpful. A dedicated, thoughtful web presence WILL eventually pay off. Engaging locally on social media WILL drive people to your business, but so will good old-fashioned community engagement. It’s a lot of extra work, but your ability to work is what’s going to separate you from the people who think they can buy their way into being successful.
Sorry for this novel. I’m a public relations/digital marketer/blogger, and I have been for the better part of 20 years. If you want more tips and ideas, feel free to hit me up.
Good luck to you.
short answer:
yes.
In local, I like to think about blogs more as proof of performance. If somebody visits my client’s site, and they can find 50 nearby roofs (including one on their street) done by my client, for sure a contact request or a phone call is incoming. It’s also a great way to round out your service pages if you can link “storm damage” to pictures and a story about how you helped somebody else.
You could show this with blogs and manual link insertions on pages. Or in my case it’s WP CPTs and taxonomies to automagically show related jobs relevant to the Service Page or the Service Area Page.