SEO konusunda yeniyim… 2 aylık bir web sitem var… Web sitesi için On-page yapmak istiyorum. Ve sayfalara bazı anahtar kelimeler ekleyin…. Anahtar kelimeler hakkında nasıl yeniden araştırma yaparım. Rakibimin sıralaması için Web sitelerini manuel olarak mı kontrol etmeliyim…..veya ahref mi kullanmalıyım ….. Veya hem manuel+ahref…
Kafa karıştırıcı…..Ben SEO’da yeniyim

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You can use ahref or SEMrush to pull the keyword which your competitors are ranking for. At the same time you need to understand homepage rank works along with building topical authority … you need to work on your link building strategy as well. Good luck mate.
Hi there, happy to help.
So, first things first, build out the pages you absolutely need. Homepage, legal pages, blog page, shop page etc.
Once you’ve done the bare minimum, now is the time to look at keywords. To begin with, before you dive into any tools, have a think about what keywords you’d like to see yourself ranking for. What would you search in Google to find your website? Then look at how competitive those keywords are. There’s a good chance there are huge competitors there already. But look at “people also ask” section. Is anything interesting there? Also look at how you could modify your keywords. Maybe “lawnmowers for sale” is too competitive, but what about “lawnmowers for sale in (city x)”?
Once you have few keywords set up few pages to hit these keywords.
Then focus on building your site authority via backlinks and Google search CTR. In 2025 this is absolutely crucial to even begin ranking in remotely competitive keywords.
That’s the process I start with when working with my link building and SEO clients, before we even dive into tons of tools etc.
As a general advice, be careful with tools, as they all use third party metrics and often are very inaccurate.
To start, use tools like Ahrefs to research which keywords your competitors are ranking for. Manually checking their website can also help, but tools will give you more structured data. Once you have the keywords, optimize your pages by adding them naturally, focusing on content quality and user intent.