Hey millet, bu yazının bu alt sıradaki bazı insanları rahatsız edeceğinden endişeliyim, bu yüzden şimdiden üzgünüm.
Bir yazılım işimiz var ve elbette geliştiricilerimiz ve bazı iş/satış elemanlarımız var. Her türlü özel çözümü yapıyoruz (elbette uzmanlık alanlarımız var) ve zaten tasarımcıları işe aldık, çünkü buna değdi. Gerçekten belirli işler için serbest çalışanlara çok güveniyoruz ve bir SEO uzmanı işe almaya değer olup olmadığını değerlendirmeye çalışıyorum.
SEO ile ilgili sorun, herkesin SEO uzmanı olduğunu iddia etmesidir. Artık ne kadara mal olması gerektiğini bile bilmiyorum, 100 $/saat şarj eden SEO insanlarını biliyordum ve şimdi internetteki insanlar 10 $/saat ücret alıyor. SEO’nun insanların uzmanlaştığı ciddi bir beceri olduğunu iddia eden insanların görüyorum ve sonra SEO’yu bonus olarak yaptıklarını söyleyen insanlar var çünkü onlar için çok basit. SEO uzmanının gerçek bir iş ya da hile bir iş olmadığını söylemeye çalışmıyorum, öyle geliyorsa özür dilerim. Gerçekten iyi bir SEO anlayışı, iyi SEO anlayışına sahip bir geliştirici veya SEO uzmanı olan bir sosyal medya pazarlama kişisini işe almam gerekip gerekmediğini anlamaya çalışıyorum.
Belki de böyle denildiğini anlıyorum "uzmanlar" Oyunlarınızı mahvetmek, eğer böyle ise onları açığa çıkar. İşime sahip olmadan önce bir geliştiriciydim ve yöneticiler bu vibe kodlama uzmanları ortaya çıktığı anda bizi düşük ödemeye başladılar, bu yüzden anlıyorum.
Tarafsız cevapları takdir ediyorum. Teşekkürler çocuklar!
Easy to vet “experts” – They should happily give you clients as referrals. I’ll have prospects ask me “Hey, been burned before, can you give me any referrals?” Me: “How many do you want.”
>The problem with SEO is everyone claims they are SEO experts. I don’t even know how much it should cost anymore, I used to know SEO people charging 100$/hour and now people in the internet are charging 10$/hour
This sums up the market issue.
Some thoughts
* People dont know what they dont know. So some people think SEO is all about writing 5,000 word blog posts with 60 character Page titles and will go into conversations ready to die on that hill for some reason
* People wo charge $10 think that SEO is buying cheap backlinks and watching random traffic go up
SEO can be distilled into this sentence:
SEO is about creating relevance – aka document with a name and title = 90% of relevance. Adding H1 is another 5-8%.
These are SEO superstitions
* Schema makes you rank
* You need an image to rank or a unique image cos Google loves reality
* You need x words
* You need “EEAT”
* You need high DA backlinks
Points of View
The worst place for observation are SEOs with the exdperience of “doing SEO” for websites with massive Authority – because they can do anything they want. They can create short page titles, long page titles, super long slugs, super narrow slugs and they tend to reward themselves for success – this is a basic human evolutionary adaptation.
You need to know where your authority level is. I would consider DA55 and higher to be upper middle but anyhting lower needs a lot more acute understanding of corner stoning. DA30 and below, hiring anythone who doesnt understand PageRank will cost you in time
Right Reports and Metrics
You need the right KPIs, need to know what they are and how theyre moving. In this day and age SERP reports remain crucial, as does tracking in GA4 for SEO and LLM traffic conversions.
Yes, SEO is a deep skillset. A dev with SEO basics or a social media person who “knows some SEO” usually won’t move the needle much in competitive markets.
If organic growth, traffic, and long-term visibility matter to your business, hiring a true SEO specialist (not just a checkbox freelancer) is 100% worth it. Just make sure they’ve done what you want done ranked sites, driven leads, improved revenue not just talked about it.
What would be the goal of hiring an SEO?
Does the competition beat you in search?
If you are a software business an SEO expert with software knowledge would help.
SEO is nothing other than content and backlinks.
Personally, because I know a thing or 7 about professional services in software, I would look at a combination of SEO and Google Ads.
You don’t have to break the bank, few hundreds $$$ a month can get you off to the races.
This is really just the case with any market that becomes over saturated. The barrier to entry becomes lower and lower, and the majority are in a race to the bottom trying to beat each other on pricing.
For “how do I know who to trust”, yea, there’s really no great answer. That’s why I feel for business owners in that dilemma.
I think the best thing you can do is get on a call with them and ask a lot of questions. IMO, even though you don’t know the right answers, if you poke around enough, usually people start to show their cracks.
I’m an SEO freelancer, and not offended at all. You’re right, can be a total rip off in most cases. Here’s the deal – get someone that’s actually good, and a $1,000 , $2,000 , $5,000 / month is worth every penny.. not only do you drive inbound qualified customers, but you enhance an asset that your own – your website. That SEO stays there. Say your hire someone for 3 years. They build your site right, enhance the authority, and develop strong rankings.. you now have something that you own (arguably one of the single most important business assets) that’s a well-oiled machine. You could get rid of that SEO company down the road, and continue to reap the rewards.. but ideally, you’d be smart to keep them..
Now on the flip side, if you can’t afford a bare minimum of 1k a month, and don’t know the fundamentals yourself to hire a good company and keep them in check, then it’s not worth it.. SEO is not project based. It’s not 1-time or cheap or with any fast “secrets” from the “gurus”… it’s a long term strategic investment in your business growth.
Conclusion: if you’re serious about SEO, learn the fundamentals yourself, spend a long time investing In Someone good, and be willing to invest bare minimum of $1,000 /month and 6 months to a year for results.. I know that’s a lot to ask, hence why you need to make sure you hire someone good…. If you’re not ready for that, focus on a decent website, word of mouth, social, ppc etc. hiring a Guru, cheap, project-based etc. will be money down the drain.
Edit – I know $1,000 is not chump change either.. I’m not belittling the investment.. I charge more than I’d ever pay a contractor.. so I get 100% where people are coming from.. all I’m saying is no SEO is better than junk SEO. Good SEO requires a huge time investment from people who know what they’re doing. And when done right, is incredibly valuable. That’s why it costs so much.
Majority of “SEO Experts” are scammers/chancers, no one truly knows for certain how to rank better except the search engines.
Find an individual/agency that is paid on results (conversions), that’ll weed out the rubbish
I’m no expert, far from it. But in a nutshell backlinks. You’ll hear that a lot but no one really tells you how to get them. First submit your site to as many directories as possible. Reach out to other sites in your field and ask them for a backlink, most will charge a fee some don’t. Find popular blogs in your fields and ask to write an article, they also charge for this. That’s literally all you need to do really. If you can get 5-10 backlinks a months that’s considered good, getting too many in a month is bad. It’s long and boring but it’s really quite easy. This is exactly what an expert will do for you plus charge a fee on top.