Herkes yapay zekadan ve üretken arama optimizasyonundan bahsediyor ama yine de her şeyin nasıl çalıştığını açıklamıyor.
Ayrıca insanların işlerin nasıl yürüdüğünü bir nevi “tahmin ettiklerini” de fark ediyorum. Sanki internette aramanın nasıl çalıştığının geçmişine ya da algoritma değişikliklerini güncel tutmaya odaklanmıyorlar. Ve bence bunlar çoğunlukla 30 yaş ve altı olanlar.
Siz de aynı şeyi fark edip etmediğinizi merak mı ediyorsunuz? Bir hizmetin ne olduğunu düşündüklerinin bir tür “gölgesini” satan insanlar, hizmetin ne olduğuna karşıttır.
Bunun, yapay zekayla dolu bilgiye her şeyden çok eğilen bir toplumu yansıtıp yansıtmadığını veya SEO’nun yalnızca kalabalık bir alan olup değerli tekniklerin işe yarayıp yaramadığını merak ediyorum.
The new crowd (entered within last 5 years) that only knows AI SEO don’t have the base knowledge of SEO I find. They’re just shilling it as an offering because clients bite.
There’s 2 groups of SEO clients right now.
1) business that invested in SEO for a while (10+ years) and know what works for them so they want to see fast roi
2) new business that thinks SEO is their silver bullet to keeping their business alive but they’re quickly dying due to high competition, outdated biz model, and/or demand is decreasing.
Both are rushing to that SEO peak at super speed rate. I think personally it’s just the business cycle we are in. As we fight for the last left over marketing dollars from clients.
I think established SEO fundamentals remain important. I also think that selling on fundamentals makes you a commodity and gets lost in an ocean of “seo experts”. So many people have jumped to AI solutions as a differentiator that it now has diminished value. So, the old struggle to differentiate yourself remains. I see others that rely on sensational claims of success that challenge readers beliefs. And offering questionable seo with grand claims at a very cheap price. Others have niched down to focus on serving one business sector. The market continues to be oversaturated and requires planning to break out of.
for at least the past 10 years I’d say 80% of the posts I see make it clear that they don’t know SEO, and they have no idea about the history of search or have a clue how it works. it’s the total opposite of how SEO started and it’s sad.
There’s a few groups in there. I think the guys getting fast authority from backlinks or watching Julian Goldie — 100%