B2B SaaS web sitemizi iyileştirmeye çalışıyoruz ve değişiklik yapmadan önce dışarıdan bir bakış açısı almak istedik.
Şu anda ürün sayfalarını yeniden tasarlamaya başlıyoruz.
Kuzey Yıldızı ölçümümüz dönüşümdür.
Daha önce SaaS veya B2B ürünleri üzerinde çalıştıysanız tavsiyelerinizi almak isterim
Problem Solving, Use Cases
Pricing/Comparison
Adjacent/Awareness
Persistence/Uptime
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Instead of going with general assumption based structure recreation, Analyze top competitor money driven pages and perform heatmap analysis , understand customer trigger points to get better insights that helps for the conversion improvement
Problem/solution and immediate and clear CTA consistency.
I learned making sure that your CTA buttons all have the same language and goal made things significantly better.
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Accepting that the path to conversion is a journey and designing the conversion flow to fit that. I think the industry average for a user to convert is roughly 7 touchpoints. Also, what the mod commented is super solid.
Think of it like this busy people land on your site and are trying to figure out in seconds if this is for them or not. So say clearly who it helps what problem it solves and what changes after they use it. Show the product in action early so they do not have to imagine how it works. Add real proof like customer results and make the next step simple and low effort. When things feel clear trustworthy and easy more people convert.